Paid Ads Marketing Specialist

3 days ago

Melbourne, Victoria, Australia Vantage Full time $90,000 - $120,000 per year

Join our growing marketing team in Melbourne or Sydney as a Paid Ads Marketing Specialist, where you'll drive high-impact digital campaigns across search and social platforms.

About The Role

We are seeking an experienced and performance-oriented Paid Ads Marketing Specialist with a strong background in the financial services or trading industry. This role will be key in planning and executing paid media campaigns aimed at driving acquisition, engagement, and retention through data-led strategies. You'll be responsible for the end-to-end implementation of SEM and digital media campaigns, briefing landing pages, coordinating with external agencies, and continuously monitoring and optimizing campaign ROI.

Key Responsibilities

  • Plan, launch, and optimize paid search (Google, Bing) and paid social campaigns to drive qualified leads.
  • Conduct keyword research and competitor benchmarking tailored to the trading and investment landscape.
  • Work with the design, web, and product teams to brief and develop optimised landing pages.
  • Ensure alignment with regulatory and compliance guidelines specific to financial marketing.
  • Track campaign metrics daily (CTR, CPC, CPA, ROAS, lead quality, conversion rate).
  • Create weekly/monthly performance reports with actionable insights tailored to financial campaign goals.
  • Serve as the point of contact for media agencies and paid media partners.
  • Review and approve campaign strategies, budgets, creatives, and media reports.
  • Make data-driven recommendations to reallocate budgets for maximum impact.
  • Monitor spend effectiveness and return on investment across all platforms.

Key Skills & Experience Required:

  • Bachelor's degree in Marketing, Business, Finance, or related field.
  • 2 years of paid media experience, ideally within a financial services, fintech, or trading environment.
  • Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics (GA4), and tracking tools.
  • Familiarity with tag implementation, UTM parameters, and pixel tracking.
  • Strong analytical mindset and ability to turn insights into performance improvements.
  • Excellent organisational and communication skills.
  • Ideally based in Melbourne.
  • Fluency in Mandarin is mandatory.

What We Offer:

  • A dynamic and collaborative work environment.
  • The opportunity to develop deep expertise and build authority in the CFD and trading industry.
  • Access to ongoing professional development, training, and premium marketing tools.
  • This is a full-time position based in the office in Melbourne or Sydney, where we value in-person teamwork and communication to strengthen team dynamics.

Please note: Only Australian citizens, permanent residents, or individuals with full working rights in Australia will be considered for this position.

We appreciate all applications. Shortlisted candidates will be contacted in the coming days.

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