Specialist - Marketing, Search Engine Optimisation

1 week ago

Melbourne, Victoria, Australia Origin Energy Full time

Salary + annual performance bonus/review
- Hybrid working available
- Melbourne based

**Delivering good energy starts from within**

It's an exciting time to join Origin. Creating a great place to work means together we're progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We're always looking for better ways to deliver for our customers - and for our people.

**About the role**:
As the Specialist - Marketing, Seach Engine Optimisation, you will play a key role in our search marketing program. You will conduct keyword and entity research and develop innovative and integrated SEO campaigns with highly creative and compelling copy, optimise existing page ranking and drive off page SEP best practice to achieve sitewide traffic growth.

You will regularly report to the business on web traffic, page ranking and SEO performance and work closely with the team to develop and execute on sidewide SEO strategy for the business.

**Key responsibilities**:

- Deliver and execute the SEO strategy to improve search engine rankings and maximise organic web traffic
- Conduct keyword and entity research to align and optimise website content for search engines
- Run regular web crawls to monitor and troubleshoot web errors and web indexing issues
- Work closely with content team to make SEO search recommendations and optimise new content
- Engage and collaborate with business stakeholders maintain and deliver high performing SEO campaigns

**What will you bring?**
- Demonstrated experience using SEO tools: Search Console, AHrefs, SEMRush, Screaming Frog, Adobe Analytics
- Excellent understanding of content optimisation and development
- Understanding of website architecture and technical elements of web design
- Knowledge of HTML, CSS, JavaScript viewed favourably

**So, why join us?**
- Discounted Origin products benefits for employees, including Electrical, Gas and Internet offers
- Hybrid working environment, work up to 60% from home
- Competitive salary + annual performance bonus + performance based reviews
- Origin 360 Electric Vehicles (EV) employee subscription offers a fantastic range of EVs, with flexible month-to-month plans and no lock-in contract.
- Free and confidential counselling for employees and family members.

**Origin - Where good change happens**

At Origin, we're powered by people who believe in creating change.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.

**_Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing._**

Please note unsolicited CVs from agencies will not be accepted.

**_Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._

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