Senior Manager, Loyalty

HomeMade, Mable, Leap in and Mable Direct are entities under the Attain Healthtech Group of companies.
While our companies are diverse, three similarities bind us :1.
We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care2.
We believe in technology as an enabler3.
We're driven by helping customers attain better outcomesThis position is part of the Mable team.About MableMable is one of Australia's leading and fastest-growing healthtech platforms.
As a purpose-driven company, we connect thousands of people with disability and older Australians to independent support workers on their terms.Since 2014, we have facilitated over 25 million hours of support and have been recognized on AFR's Top 100, Deloitte Tech Fast 50, and previously awarded Australian Growth & Technology Growth Company of the Year.Working at Mable means joining a high-productivity, dynamic team committed to meaningful change in Australia's care and support sectors.Visit / to learn more.About the roleDue to rapid growth, Mable is seeking a Senior Manager, Loyalty and Retention to design, lead, and optimize our customer loyalty and retention strategy.Reporting to the Head of CRM, this senior role will lead loyalty initiatives, shaping and executing strategies across marketing, development, and roadmap projects.You will drive customer growth through nurture and retention programs that deepen engagement and deliver measurable impact.Responsibilities include:Design and implement a data-driven loyalty strategy to maximize customer retention and lifetime value.Lead the launch and ongoing development of Mable's loyalty offerings, ensuring alignment with customer needs and business goals.Utilize insights from customer behavior and program performance to optimize strategies, enhance engagement, and improve ROI.Collaborate with marketing, product, operations, and analytics teams to integrate loyalty initiatives across all customer touchpoints.Innovate through personalization and automation to create tailored customer experiences.Manage loyalty partnerships and vendors to ensure effective collaboration.Develop initiatives to increase engagement, repeat bookings, and brand loyalty.Oversee cross-channel marketing automation (Email, SMS, Push, In-app messaging) for consistent communication.Stay informed on martech trends and loyalty best practices to keep Mable at the forefront.Candidate profile8+ years experience in loyalty, CRM, or retention marketing with proven impact.Strong analytical skills with the ability to translate data into actionable strategies.Hands-on experience with loyalty platforms, CRM tools, and marketing automation (Braze experience preferred).
Successful track record in customer engagement and retention initiatives.Excellent project management and collaboration skills, with the ability to influence across teams.Effective stakeholder management and communication skills.Strong organizational skills to manage multiple priorities in a fast-paced environment.Passion for technology and making a positive impact on people's lives.Salesforce experience is a plus but not required.Our valuesSwitched On: We listen, learn, and act on insights within the community and sector.Bold: We embrace creativity and big ideas to reshape the industry.One: We foster diversity and collaboration, leveraging our different skills and perspectives.Impactful: We work diligently to deliver meaningful change and innovate rapidly.BenefitsCareer development through industry expertise, leadership, and on-the-job learning.Parental leave: 14 weeks primary, 6 weeks secondary, plus superannuation.Flexible work arrangements with hybrid work options.Extra paid leave days each quarter for personal needs.Floating public holidays to celebrate significant days.Recognition programs for celebrating achievements.Inclusive environment welcoming diversity and supporting all backgrounds.If this role excites you but you don't meet every criterion, we encourage you to apply.
We value diverse experiences and perspectives
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