Anz General Imaging Ultrasound Segment Leader

**Job Description Summary**: Reporting to AKA Segment Leader for GI Ultrasound, this role is accountable for leading the General Imaging Ultrasound & ABUS segment with a focus on products and associated markets in Australia and New Zealand regions. This role will also focus on business development and identifying opportunities for growth and share gain within the ANZ market and he/she shall optimize the use of resources to drive a coherent product differentiation and strategy for GI/ABUS to achieve operating plan.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
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Reporting to AKA Segment Leader for GI Ultrasound, this role is accountable for leading the General Imaging Ultrasound & ABUS segment with a focus on products and associated markets in Australia and New Zealand regions. This role will also focus on business development and identifying opportunities for growth and share gain within the ANZ market and he/she shall optimize the use of resources to drive a coherent product differentiation and strategy for GI/ABUS to achieve operating plan.

The ANZ GI Segment Leader role will oversee and provide overarching strategic direction & support to the Product Sales Support (PSS) team that provide localised support to the account management team. The ANZ leader will work closely with the PSS team on strategy development and implementation, product & price positioning, provide input for marketing, customer education support activities and team training.

Additional role responsibilities include collaboration with global marketing teams on new product introductions and lifecycle management strategies.

**Key Responsibilities/essential functions include**:
**Financial Performance**
- Is accountable to achieve the quarterly and yearly U/S P&L Operating Plan targets (Orders, Sales, Contribution Margin, Base Costs and Operating Margin and Cash (where applicable) for A&NZ regions.
- Provide input to the formulation of the yearly business planning cycles for U/S product in A&NZ regions.

**Customer, market and Product expertise**
- Continuously develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms.
- Continuously update their understanding of customers changing clinical and/or operational issues and challenges.
- Employ market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realisation in developing commercial strategy for their products across the ANZ region.
- Understand and analyze market dynamics and competition to develop business opportunities for the Product Sales teams and account teams in ANZ and provide ongoing feedback to management, region and marketing teams.
- Educate, coach and direct the differentiation (position, value proposition and key messages) of U/S products in ANZ. Continiously positions the value of their product within the relevant GEHC care areas/disease areas.
- Know, interact and execute the strategy with Key Opinion Leaders in product relevant care areas; maintain professional relations with key customers, academia, government & administrative bodies to ensure understanding of needs and that GEHC product value proposition is differentiated in the minds of these key customer groups. Nurture relationships with professional society stakeholders.
- Ensure and validate up to date knowledge of product positioning and differentiation messages within their Product Sales teams as well as relevant account teams.

**Team coaching**
- Drive performance management within the team, providing a regular operating mechanism of feedback and coaching.
- Is responsible to regularly have "infield coaching" sessions with team members: for example, how differentiating and presenting the value of product and understanding the market. Provides regular, timely and productive development feedback.
- Create regular opportunities to involve the team to share best practices on opportunity management.
- Is a role-model to the team for utilising GEHC resources and networks to create and manage opportunities
- Regularly provide updates to the team on company, region product strategies and customer insights.
- Coach and assist the PSS team with the differentiation of product offerings during the various stages of the sales process to actively move the customer through their decision-making process towards a successful outcome for GE.

**One GEHC teamwork**
- Work with the team and drive employee engagement activities to ensure retention across the zone, recognising success, sharing best practices, providing exposure to people within the team with senior leaders within the region,