Marketing Lead

Title: Marketing Lead
Requisition ID: 8346
Work Type: Fixed Term Full Time
Fixed Term Period: Not Applicable
Location: Melbourne - CBD
Date Posted: 5 Sept 2025
About Us
We create thriving places and connected communities. We bring together transport, planning, land use, precinct and policy functions in a single department to deliver the best outcomes for Victorians.
Together with our portfolio agencies, we are responsible for planning, building, operating and maintaining Victoria's transport, planning and land services for use by all.
We foster a safe, inclusive and constructive place to work.
Communications and Customer Experience leads best-practice communications and engagement to connect DTP with our people, customers, industry partners and communities. We work collaboratively to enrich our customers' experience of our services, provide the information people need to get around safely and smoothly, and engage with Victorians about how they live and move, now and into the future.
About The Role
This is a Fixed Term Position until 18 Dec 2026
The Future Public Transport Ticketing (FPTT) System will ensure Victoria has a ticketing system that is fit for purpose to meet customers' expectations and the challenges of the transport network, while facilitating the efficient collection of fare revenues and unlocking potential benefits. The system will allow for contactless ticketing via credit and debit cards, smart phones and smart devices as well as retaining myki, and replace the system where customer information is stored.
The Marketing Lead is responsible for the management and delivery of key marketing activities including execution of advertising and marketing campaigns for DTP, as well as working with key stakeholders across the department to ensure work in DTP is supported through appropriate marketing opportunities.
Position accountabilities
Deliver marketing campaigns that change consumer behaviour and attitudesProduce accurate and easy to understand marketing materialsEnsure all aspects of marketing campaigns, programs and events are effectively coordinated, approved and measuredDevelop briefings, cabinet documents, reports and presentations that support transport initiatives, proposals and decision makingNegotiate with, take guidance from, and influence various FPTT project, internal and external stakeholdersProvide strategic advice regarding marketing and communication strategiesEnsure departmental partners are aware of marketing campaigns and their view/input gathered as required.
Key Selection Criteria
We are seeking a highly capable professional who can bring strong communication, project delivery, and analytical skills to our team. In this role, you will be expected to communicate with impact, making a positive impression and presenting information with clarity and credibility. You will engage confidently with diverse audiences, including when addressing sensitive topics, ensuring your message is both understood and compelling.
Your ability to influence and persuade will be critical, as you tailor your approach to meet the needs and values of different stakeholders, while skilfully navigating challenges and linking your ideas to broader goals.
You will also demonstrate project delivery expertise, defining tasks, coordinating efforts, and guiding others to ensure outcomes are achieved, with a focus on monitoring progress and making timely adjustments where required.
With a strong sense of outcomes thinking, you will connect day-to-day work to the organisation's strategic direction, helping your team understand how their efforts contribute to community outcomes. Alongside this, your data literacy will enable you to support evidence-based decision-making, using advanced Excel skills such as pivot tables, formulas, and data visualisation to generate insights and inform action under the guidance of subject matter experts.
Position Description, please click here DTP PD Marketing Lead - Ticketing.pdf
Qualifications And Experience
Mandatory
Tertiary qualification or equivalent experience in marketing, campaigns, or a related fieldDemonstrated stakeholder relationship skills, ideally in a project environmentDemonstrated experience leading the execution of complex marketing and customer communication campaigns, ideally in a government environment
Other Requirements
This role provides services to the Future Public Transport Ticketing project. It is expected that the person will embed within the project including attending their offices and off-site meetings as required.
Culture Value
We welcome applicants from a diverse range of backgrounds representing the community that we serve, including veterans, parents, carers, First Peoples, people with disability, multicultural, multifaith and LGBTIQA+ individuals.
As an equal opportunity employer, we are committed to fostering a safe, inclusive, and high-performance culture. Through shared actions and behaviours aligned with our strategy and direction, we empower our people to thrive and meaningfully contribute to the department's goals.
What We Offer
Working at the Department of Transport and Planning provides people with the opportunity to contribute to creating thriving places and connected communities for all Victorians.
For further details please refer to Careers at the Department of Transport and Planning.
Pre-employment checks and employment conditions
All new appointments to the department will be subject to a National Criminal Records Check, Misconduct Screening, and a Qualification Check where there is a requirement for a mandatory qualification. Information provided to the Department of Transport and Planning will be treated in the strictest confidence consistent with the requirements of the Privacy and Data Protection Act 2014.
Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.
Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.
Non-VPS applicants will be subject to a probation period of six months.
How To Apply
Click the 'Apply' button to be redirected to our recruitment platform, where you may need to create an account to submit your application.
If you encounter any issues, refer to our Quick Reference Guide for step-by-step instructions.
Applications close at 11.59pm on Sunday, 21 Sept 2025.
Please include both your resume and a cover letter. All applications must be submitted via the online portal, we're unable to accept email or manual submissions.
For further information about the role, please contact Cara Sputore - Marketing Manager – FPTT at
Important Information
If you require any adjustments to fully participate in the recruitment process, or need the advert or attachments in an accessible format (e.g., large print), please contact us by phone or email. We're here to support you.