Digital Marketing Community Officer

**Job Type**:
Marketing & Sales
**Hours**:
Full time
**Location**:
Brisbane, QLD
**Pay**:
$43.08 - $44.20 p/hour + salary packaging + 11.5% super
**Applications Close**:
15 January 2024
Supportive and inclusive environment working for a leading NFP organisation
Permanent, Full-time
position
- flexib
ility
+ a focus on work/life wellbeing
Fantastic salary packaging opportunities (increased take home pay)
About Us
Deaf Connect is the largest, whole-of-life service provider and social impact organisation for Deaf, deafblind and hard of hearing Australians. We stand with the Deaf community to build capacity and influence social change while paying respect to history, culture and language.
Our organisational values of Heart, Courage, and Discovery stand with the Deaf community to build capacity and influence social change while paying respect to history, culture, and language.
**We offer an attractive benefits program including**:
Salary packaging, enabling you to make huge savings on tax and maximise your pay
Flexibility regarding working arrangements
Discount membership to gyms and facilities throughout Australia
Free annual flu vaccinations
Free comprehensive online learning portal
Free financial wellness support through our default super fund
About The Role
Deaf Connect are seekin
g a
Digital Marketing Community Officer
to
develop,
implement
and
optimi
s
e
multichannel digital campaigns
We're excited to share an outstanding opportunity within our Marketing team. The Digital Marketing Community Officer (internally known as a Growth & Engagement Officer - Services),
is responsible for the development, implementation and optimization of multichannel digital campaigns across various services teams with a focus on meeting and exceeding agreed KPIs.
Working under the direction of the Manager, Growth and Engagement, you'll collaborate to drive key initiatives and deliver measurable outcomes across various areas of responsibility.
In this role you will leverage your skill set to gain a deep understanding of Deaf Connect's stakeholders, to execute strategic digital and direct communication initiatives. You'll implement proven acquisition and retention strategies that deliver strong business results while creating positive community impact.
**Main responsibilities of the role include**:
Contributes to the planning and development of each service offering across digital and direct channels as part of overall marketing and sales campaign planning process.
Works collaboratively within the Sales and Marketing team, as well as other service teams, sharing ideas and contributing to strategic and operational discussions.
Maintains up-to-date knowledge of the latest digital trends and best practices
Define, deliver and optimise the campaigns related to specific service areas, with a focus on meeting/exceeding KPIs, whilst building loyalty among target audience segments
Manage the implementation of multi-channel digital and direct campaigns within budget.
Compile key campaign reports using platform analytics and/or third-party tools for all channels.
About You
**Experience in relevant paid platforms**: Google Ad Suite (Ads & GA4) for paid search and primarily Facebook Business Manager for paid social.
Experience in using social media scheduling software
Experience in Conversion Tracking and Analytics - setting up and troubleshooting conversion paths & pixels.
Experience with marketing EDM & SMS platforms.
WordPress experience will be needed for managing marketing elements of the corporate website (Events, content optimisation, etc.)
Highly organised and capable of managing multiple campaigns at any one time, including planning, tracking and reporting on their performance.
Understanding of data, metrics and analysis with the ability to provide insights, learnings and recommendations for improvement.
Sound communication skills and an ability to collate and present information and recommendations to the wider team.
**Also let us know if you have these other great skills**:
Experience across other social media paid business ad managers - LI, X, TikTok, Snapchat, etc.
Qualifications in a related discipline and/or equivalent knowledge, skills and experience with an ongoing commitment to professional development.
Strong digital marketing background with a focus on delivering campaign KPIs and media metrics.
Auslan skills, or willingness to learn.
Internal project management software experience.
**Closing Date**:
COB Friday, 15
th
January 2025
Either a Cover Letter or a link to your Auslan video recording outlining how your skills and experience meet the position requirements as outlined in the position description (no more than 1.5 pages or 5 min Auslan video recording)
An up-to-date resume including your name, contact details, employment history and qualifications.
If you have further questions about the role, you can contact our friendly People and Culture team on