L&E Marketing Manager

**L&E Marketing Manager (Tower 2) - Hospitality Marketing**

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At The Star Entertainment Group, we aim to be Australia's leading integrated resort company. Our mission is to create fun and memorable experiences for the millions of guests we welcome each year at our trusted destinations.

Our properties across Sydney, Brisbane, and the Gold Coast are world-class with many award-winning hotels, restaurants, bars, and entertainment venues.

The Star Entertainment Group (TSEG) is an ASX-listed company committed to supporting the communities in which we operate. TSEG will achieve this by leading with integrity and values to enable us to provide entertainment, gaming, and leisure experiences safely, responsibly, and ethically.

The **L&E Marketing Manager **role reports directly to the Head of Leisure and Entertainment and will lead and deliver the pre-opening/on sale marketing plans for the successful delivery and launch of The Star Residence Tower 2.

This is a fantastic opportunity where you can utilise your creative ideas and strategies to build unforgettable moments within our Leisure & Entertainment departments.

**A few of your responsibilities**:

- Build and develop relationships with key external third-party stakeholders to develop partnership campaigns.
- Support the Hotel/Hotel Sales team in the delivery of shoots and campaign communication materials.
- Create reports measuring the impact of marketing activity via post implementation reviews to evaluate and provide strategic direction to the Head of Media, regarding status, associated costs, and effectiveness of campaigns.
- Develop, implement, and monitor effective communication channels and other touch points with the objective to increase brand awareness and brand affinity, whilst driving revenue and market share.
- Work and align with the Senior Commercial Manager (Events & Hotel Sales) & Group Sales Manager to develop compelling offers & market to new customer segments to drive occupancy.

**What we are looking for**:

- Minimum 7 years' experience in marketing, advertising, or brand development within a hospitality/gaming or related industry.
- Proven experience leading a team in a high-volume environment managing tight and conflicting deadlines.
- High level of attention to detail and ability to communicate clearly with all relevant departments on promotional activity and requirements needed to facilitate promotions.
- Demonstrated ability to work effectively with others across the group to achieve team and business goals
- Ability to build trust within the team, and align performance for success, facilitating change where needed.

**About you**:
You are a passionate marketing leader who specialises in crafting and executing strategies to attract and engage audiences for a variety of leisure and entertainment activities. You enjoy tracking campaign and project performances, measuring success, and adjusting strategies based on data.

Your role will be pivotal in shaping the success of our Leisure & Entertainment experience at The Star Entertainment Group.

**What we can offer you**:

- Complimentary meal on site every day including hot meals, sandwich bar and more
- Discounted parking + other transport options (dependent on property)
- Up to 30% discounts across award winning restaurants and accommodation
- Mental Health and Wellbeing services
- Diversity & Inclusion areas of focus including Multicultural, Gender, Aboriginal & Torres Strait islander and LGBTQI+
- Paid training, ongoing career development opportunities
- Please be aware that eligibility checks are required as part of the recruitment process and ongoing employment for this position._

**Our culture**

Each team member is expected to champion The Star's Purpose, Values, and Principles (PVP), which serve as the cornerstone of The Star's culture.

Our purpose it to create fun at trusted destinations. This commitment involves living our values of Build memorable connections, Own It, Lead with Integrity, and Take good care.

The Star is a WGEA Employee of Citation for Gender Equality holder and is recognised with a Gold Award 2022 by the Australian Workplace Equality Index (AWEI) which evaluates LGBTQI+ inclusiveness in the workplace.

**It's your time to SHINE**

Click on the link below to make your next career move with The Star.