Lead Lifecycle Campaign Planner

OverviewJoin to apply for the Lead Lifecycle Campaign Planner role at Xero.At Xero, we're here to help you supercharge your business.
We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps.
When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world.What you'll doTake ownership of the entire customer communications calendar (Small Business and Accountant & Bookkeeper Partners), operating as the "front door" for all internal direct communications requests (including Product Marketing, Regional Marketing, and Partnerships team etc)Act as a strategic advisor, putting our customers at the core of everything you do - you'll make decisive and rational decisions based on information and expertise, pushing back on stakeholder requests and recommending alternative solutions as necessaryGuide and coordinate cross-functional programs across multiple internal teams, both technical and non-technical, to ensure cohesive, seamless campaign planning and deliveryRegularly communicate results and program status updates, owning the outcome and effectively flagging risks - early to relevant stakeholders and GM Lifecycle MarketingOwn and maintain the master email comms/contact calendar, ensuring visibility and alignment across lifecycle, promotional, transactional, and other ad-hoc scheduled sendsContinually monitor and optimise global and regional campaign schedules to avoid message conflicts, overlaps, or audience over saturation and escalate and resolve concerns quickly and decisively, keeping your MA Team Lead partner in the loop at every stepProvide the right level of contact calendar visibility to different stakeholder groupsCategorise campaign briefs by priority, impact and reach - ensuring we are dedicating capacity to the right things and that stakeholders are held to account on timeframes and deliverablesEstablish guidance and content frameworks for both stakeholders and MA Specialists to leverage (i.e. templates, optimal copy length, effective CTAs, AI tools) in order to maximise engagementDevelop and implement a tiered framework to standardise our response to email campaign briefs and enable reusable templates and common approaches (eg T1 event in a box)For non-standard, larger scale or more complex programs, work closely with requesting stakeholder/s to interpret objectives and craft an appropriate communications response plan, documenting requirements up front and getting sign off early to protect scope and assess criticality of any stakeholder change requestsSupport the Marketing Automation Team Lead in amplifying email campaign learnings and insights across regions as well as embedding the right stakeholder behaviours that drive ongoing efficiency (i.e. minimal iterations, scope changes and faster response times)Work with the Marketing Automation Team Lead to develop and maintain clear processes for campaign planning, iterations, approvals and launch - to ensure campaigns are delivered to a high standard, on time, and aligned with the broader communications strategyWhat you'll bring with youA background in Email Marketing &/or Digital Campaign PlanningStrong understanding of email marketing as a channel, engagement metrics and best practiceA natural at managing timelines, driving operational efficiency and process improvement in a fast-paced environmentConfidence to challenge constructively, in order to balance the customer experience with delivering the business objectivesDemonstrated ability to lead complex, cross-functional stakeholder led initiativesExperience operating in a global matrixExperience implementing and maintaining project tools eg Asana, G Suite etcWhy Xero?
Offering very generous paid leave to use however you'd like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you'll do the best work of your life at Xero.Seniority levelNot ApplicableEmployment typeFull-timeJob functionMarketing and SalesIndustriesSoftware Development
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