Campaign Specialist, Lifecycle

4 days ago

Melbourne, Victoria, Australia Origin Energy Full time

Overview Join a team that's All Kinds of Useful.
At Origin, being useful is more than a tagline - it's how we approach work every day.
We're a team that thrives on finding better ways, working together, and owning our impact, from powering homes to delivering award-winning internet and helping to lead Australia's energy transition.
About the Role We're looking for a Campaign Specialist - Lifecycle to join our Customer Engagement & Retention team within Retail Marketing, with a direct focus on our LPG Business.
In this role, you'll support the effective use of our customer engagement platform to enhance marketing initiatives, drive customer satisfaction, and foster lasting customer relationships.
You'll work closely with the Campaign Manager to ensure campaign quality, data compliance, and platform optimisation.
Key Responsibilities Execute lifecycle campaigns including briefing creative, copywriting, and building content within CRM platforms.Conduct QA testing and ensure platform features meet standards and compliance requirements.Analyse data requirements and support campaign execution aligned with platform capabilities.Monitor platform usage and ensure compliance with data protection regulations and internal policies.Provide training and support to Braze superusers and the Content team on platform best practices.Collaborate with internal teams and agencies to create compelling customer journeys and implement platform enhancements.
About You 2+ years' experience in a CRM role, with exposure to platforms like Braze, Adobe, or Salesforce Marketing Cloud.Bachelor's degree (mandatory); front-end development skills (desirable).
Strong understanding of marketing automation, CRM systems, and data privacy regulations (e.g., GDPR, CCPA).
Basic project management skills with the ability to prioritise and coordinate across stakeholders.Excellent communication and collaboration skills, with a curious and agile mindset.Passionate about customer-centric approaches and committed to compliance and continuous improvement.
Origin - Where good change happens At Origin, we're powered by people who believe in creating change.We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential.
We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.Enjoy a challenging career in an exciting industry where you can grow and explore your potential.
If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.Here's a little about us: Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment.
These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.Please note unsolicited CVs from agencies will not be accepted.Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.

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