Manager, Brand Marketing

Job ID: 3176500
- DoorDash Technologies Australia Pty Ltd
- Melbourne, VIC; Sydney, NSW

About the Team

DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

About the Role

To further this mission, we're looking for a customer-obsessed, hands-on, Brand Manager based in Sydney or Melbourne. In this critical Brand Marketing role, you will help us solve complex and exciting consumer challenges by leveraging your experience in delving into data and insights to then execute Australian brand campaign strategies and programs to drive consumer growth, loyalty and increase brand health metrics. You will work cross-functionally as a partner to Growth Marketing, Retention, Mx Partnerships, Sales, and our agency partners to roll out these programs and drive ongoing growth and engagement within our primary target audiences, use cases and occasions. This role demands a mastery of marketplace knowledge to unlock customers with the goal of creating engaging and hard-working brand experiences. Effortless cross-functional collaboration is a must - as this role will touch every part of the business.

You're Excited About This Opportunity Because You Will.
- Create clear and actionable data-driven marketing and brand-led strategies that drive brand affinity and volume in new and existing markets
- Develop initiatives that bring cultural relevance to our platform amongst targeted audiences, tapping into our newly-introduced brand strategy and bringing it to life in the Australia
- Dive deeply into audience segmentation, unleashing unique campaigns based on distinct audience need states (eg. young families, sports fans)
- Win support for your campaign ideas from all relevant partners, including DoorDash executives and external agency partners
- Manage relationships and lead tight collaboration with AUNZ marketing channel owners including Performance, Retention, Partnerships, and PR
- Assess marketing opportunities to identify potential campaigns and partnerships through collaboration with the Audience Insights team, data analysis and other sources of information available within DoorDash; commissioning external data when needed
- Thrive in driving significant project momentum through strategic vision and tight timelines to ensure all stakeholders move forward to a successful end result

We're Excited About You Because
- You have a degree in marketing, advertising or similar
- 7+ years Brand Marketing experience with budget accountability, ideally within a major household or a global brand launched in Australia
- Track record of breakthrough newsworthy campaigns, with disruptive creativity and innovative thinking
- Strategic and business-minded - you find trends in the data and look for the "so what"
- Deep experience in developing and implementing strategic brand direction, leveraging your engagement with cultural and consumer insights into your recommendations
- Fluency across the marketing mix - both in brand-building and direct response, with the ability to engage your cross functional partners early in all brand initiatives
- Organised, dependable, self-motivated with a keen ability to mobilise teams around a shared outcome
- Creative and collaborative - you love working with a team and solving challenging problems with a keen eye on creative strategy
- Deep experience in creative production across all channels; with an ability to get to a strong, cost effective creative product in close partnership with your creative partners
- Effective written and verbal communication skills essential

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodati