Brand Marketing Manager

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Hype DC is Accent Group's premium, limited and exclusive sneaker retailer. With almost 25 years as one of Australia's leading premium sneaker destinations, Hype DC delivers a curated world-class assortment of sneakers to our customers. We are committed to our people, our team and our customers, who are at the heart of what we do. We strive to deliver memorable experiences, a high-performance culture and operational excellence.

The Role: As the Brand Marketing Manager for Hype DC Australia and New Zealand, you will lead the development and execution of integrated content strategies across key marketing channels — including Retail, social media, Key Opinion Leaders (KOLs) and be the brand's point of contact for Marketing Brand Partners. Reporting to the Head of Marketing & Digital, you will ensure brand consistency and resonance across platforms and support the planning and execution of brand events aligned with Hype DC brand objectives in the region. This role is a parental leave cover for 8 months.

• Content Development & Creative Collaboration: Plan and brief local content creation requirements to the internal creative agency, ensuring alignment with brand guidelines and campaign objectives.
• Manage the Brand Marketing Coordinator and oversee all aspects of content production, including photoshoots and video content.
• Manage fortnightly content approvals with the HOM, ensuring timely delivery to meet local campaign deadlines.
• Collaborate with the HOM and key Brand Partner marketing teams to develop and deliver calendar content to channel leads.
  • Paid & Organic Social Media: Develop and brief paid social media campaigns across Australia and New Zealand to the internal performance specialist; monitor, analyse, and report monthly campaign performance metrics; create and implement an organic social media strategy (Meta + TikTok).
    • Influencer Marketing & Public Relations: Implement the Key Opinion Leader (KOL) strategy with an external agency and brief PR to enhance brand sentiment and amplify collaborations across channels.
      • Retail Marketing & Visual Merchandising: Manage the Retail Marketing Specialist to provide campaign content for the store network; deliver tailored content for E‑commerce & CRM teams; coordinate showroom and office POP updates to maintain brand consistency.
        • Stakeholder & Agency Management: Build and maintain relationships with internal stakeholders (Retail, Buying, Merchandise Planning, E-commerce) and external Brand Partner marketing and key account managers; manage external agencies (Influencer, PR, Print) to align with brand objectives.
          • Budget & Administrative Responsibilities: Oversee marketing budget updates and manage Purchase Order processes; conduct market research and trend anticipation; ensure brand tone of voice aligns with guidelines; handle ad hoc events and partnership activations as required.
          Qualifications
          • 3+ years' experience in Marketing Management (Retail, Agency background is highly regarded).
          • Strong familiarity with end-to-end content creation.
          • Ability to interpret global guidelines with a local lens.
          • Up to date with the social media landscape and solid understanding of metrics.
          • Trade Marketing or in-store POP experience.
          • Agency management skills.
          • Good presentation skills and people leadership experience.
          • IT skills: Microsoft Office (very good), Adobe Suite.
          Employment details
          • Seniority level: Not Applicable
          • Employment type: Full-time
          • Job function: Marketing, Art/Creative, and Product Management
          • Industries: Retail, Wholesale, and Retail Apparel and Fashion

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We strive for equal employment opportunities for people of all backgrounds. The Accent Group acknowledges and pays respect to the Traditional Owners and ongoing custodians of the land, including Aboriginal and Torres Strait Islander and Māori peoples.