Crm Marketing Manager

At ING Australia, we believe that your individuality is what makes you stand out from the crowd. That's why we offer a career that's as unique as you are. With a global scale, inclusive culture, and cutting-edge technology at your fingertips, you'll have everything you need to become the best version of yourself.

We are on the hunt for an experienced CRM Marketing Manager for a 12-month fixed term contract.

In this role, you'll responsible for supporting the development and execution of creative marketing campaigns that drive awareness, engagement and leads for our Tribe. Key responsibilities include full funnel marketing campaign execution from product awareness, consideration, NTB acquisition through to onboarding, retention, portfolio and engagement initiatives.

You'll have extensive experience within the CRM arena with a data driven background and have worked in a highly regulated industry. You'll thrive working closely with diverse stakeholders across the business and will be a process improvement guru; ensuring documentation is followed through to the 'T', meeting the legislative and regulated aspects of this role.

What you'll do
- Execute multi-channel marketing campaigns to drive awareness and customer growth.
- Manage campaign execution, including approvals, media, creative, tracking, and reporting.
- Support paid media, website, landing pages, and mobile app initiatives.
- Develop data-driven cross-sell campaigns across digital touchpoints.
- Track performance via Tableau, optimise campaigns, and provide insights.
- Collaborate with agencies and internal teams (Brand, Media, Product, PR).
- Engage stakeholders across marketing, legal, finance, and contact centres.
- Ensure compliance with ING policies and report incidents transparently.

What we're looking for
- 5+ years of experience in CRM Marketing.
- Experience working in a highly regulated industry - financial services: nice to have.
- Experience working with Customer & Intelligence functions (analytics & targeting)
- Solid documentation skills to meet regulatory needs
- Hands-on proven experience using Tableau to digest and interpret campaign data
- Ability to collaborate cross-functionally and build excellent relationships
- An understanding of test-and-learn frameworks, propensity tools, and segment marketing
- Customer-centric mindset—simplifying experiences for customers
- Positive and optimistic attitude

What's in it for you?
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on an approved sustainability activity

About Us

At ING, we want to make life simpler and more worthwhile - for everyone who banks with us, for the people who work with us, and the community at large, too.

When you come to work at ING, you're joining a team where individuality isn't just accepted, it's encouraged. We've built a culture that's fun, friendly and supportive - it's the kind of place where you can be yourself and make the most of whatever you have to offer.

We give people the freedom to think differently, take ownership of their work, and make great things happen. We're here to help you get ahead. And with our global network, there's plenty of scope to take your career in new directions, perhaps even ones you've never considered.

We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.

Sound like the kind of place you'd feel at home? We'd love to hear from you.

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)

Need more?
Contact Rachel Yuen on

Applications close 18th February 2025

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