Digital Media Specialist

Location: Banksmeadow, AUWe, Arla - a global dairy cooperative with over 19,000 employees and nearly 12,000 farmers - stand for a community with strong Scandinavian values and roots in our local markets, are now looking to open up our inhouse digital media agency in Australia.

Would you like to help shape the marketing strategies of a global organisation and how these come to life across different channels such as YouTube, Instagram and TikTok? Do you want to work with established brands such as Castello and Lurpak_
- "After a very successful insourcing of media buying in 8 markets, we are now looking to hire our next ambitious colleague to establish our team in Australia and continue the great work we have been doing over the past five years. By joining us, you will have the opportunity to learn all about marketing strategies and digital advertising by working with some of the best in the business,"_ says Kasper Bo, Global Head of Digital Media.

**About the job**

Based at our office in Sydney, you will become a member of Arla's in-house agency - The Barn and would directly report to our Global Head of Digital Media. We are a team of 30 global colleagues dedicated to digital strategy and digital media executions across our key markets. On top of the global team you will work directly with the local marketing organisation including the local Head Of Marketing.

As a part of our team, you will help insource our media activities in Australia and build the local function with your global colleagues. You will own digital media strategy & planning and provide hands-on execution of digital campaigns.

Specifically, you will:

- Liaise with local brand managers on media digital objectives and strategy
- Set up Social media and Programmatic campaigns on a variety of platforms such as Facebook, Instagram, Pinterest, TikTok, SnapChat and Youtube (plus others)
- Analyse campaign performance and recommend inflight tactical changes to maximise performance across social and programmatic channels
- Assist with data and KPI analysis using our global ad-tech ecosystem and Analytics 360
- Work with trafficking, ad serving and finance departments as part of the digital media management process
- Aligning with our global teams and getting inspiration from colleagues across the different markets
- Understand our audiences and reach relevant audiences to develop optimal consumer journeys
- Test new digital media channels, research and evaluate future technology for Arla
- Work with retailer platform

**Who are you?**

You have strong analytical skills and are good with stakeholder management, making it easy for you to translate technical campaign data for a wide range of audiences. It is also vital that you are tenacious, with a drive to get things done. Furthermore, you:

- Have experience with digital ad ops - specifically with executing on digital campaigns - from a similar position, a student job or an internship
- Possess knowledge of digital ad ecosystems (Analytics, Ad Server, DSPs, etc.) as well as TikTok, Instagram, DSPs and programmatic media buying
- Global team player with the ability to work on own initiative

**What do we offer?**

This is a great opportunity to join an ambitious digital team and help shape the future of media buying in Arla. We are eager to share our expertise with you, so you can develop your skills on your journey to become a digital media buying specialist.

We're committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you'll join a market leader who produces nutritious household-favourite brands in a way that makes things better for our customers, the farmers who own us and the whole world.

**Equal opportunity**

**We have a purpose for Good**

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

LI-ELSAM

Ref.: 94461
- BEWARE RECRUITMENT FRAUD_

**Application and deadline