Addressable Executive

**General information**:
Agency: Matterkind

Function: Addressable Strategy

Location: Sydney, Australia

Job Ref#: 16464

**Description & Requirements**:

- Position Summary
- You will work on a range of our leading clients with the aim of becoming a key advisor. You will collaborate with our addressable Strategy Director & Trading Director to follow through on recommendations to fulfillment and provide insight thereafter to inform future planning. In addition to this, you will acquire knowledge of all elements within the Matterkind business, including addressable solutions (across video, display, social, audio, native, out of home, TV) and our data and publisher infrastructure (DMP, Acxiom). You will understand these channels and the implementation of their goals with support from the Campaign Trading team. Another crucial element is a firm understanding of broader digital marketing channels to ensure you can deliver holistic digital solutions to your clients brand, consumer and industry challenges.- You will work with Campaign Traders and addressable Strategists to create digital strategies for your client and will manage the delivery of these campaigns within your client team.- Key Responsibilities
- Ensuring best digital practise is implemented in all campaign brief responses
- Respond to clients' campaign briefs in line with agency planning process
- Provide strategic recommendations combing both media and technology to achieve client outcomes
- Understanding where the wider strategic and consultative solutions Matterkind and Mediabrands data & tech offer can help clients outside of media activation
- Work closely with key technology and publisher partners to further enhance the market perception of Matterkind and deliver improved results for our clients
- Manage day to day communication and administration with agency and client teams.
- Presentation of work & learning with agency and client teams.
- Keep your clients informed and up to date on campaign delivery, performance, reporting and finance
- Ensure you are up to date with industry developments, platform advancements and media developments
- Maintain strong client relationships
- Identify any opportunities or risks in the client relationship and report back to the Strategy Director
- Work within current process structures and help to identify areas for improvement
- Support the Strategy Director in delivering Matterkind commercial objectives
- Ensure all media plan requirements are correctly implemented in DSP consoles
- Track, measure and analyse campaign activities and resolve delivery and performance problems related to set up and technical issues
- Work directly in console pulling data for use in statistical analysis. Using data visualisation and analysis to generate insights and optimisations.
- Communicating to clients the best possible optimization techniques to best suit client KPIs
- Traffic and QA online advertising assets onto DSP consoles, and follow up with Agency/Advertisers on trafficking.
- Desired Skills & Experience
- Clients love you, value that you work on their account and trust you understand what they need to be done
- You have a strong interest in the digital media arena as well as emerging and new technologies. Intent to work with several different technologies and publishers to deliver strong results across your digital campaigns
- Thrives within a team environment.
- Proactive - you love to add value by being able to think and plan ahead, not just reacting to events.
- Attention to detail ensuring that all the required campaign administration is adhered to.

**About Us**:

- At Kinesso, we believe in the power of connection - connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind's approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.