Digital Partner Optimisation Manager

Who we are

American International Group, Inc. (AIG) is a leading global insurance organisation. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security.

Get to know the business

AIG Australia is a leading provider of insurance products and services for commercial and personal insurance customers. It includes one of the world's most far-reaching property casualty networks. AIG's General Insurance offers a broad range of products to customers through a diversified, multichannel distribution network. Operating in Australia for more than 60 years, AIG has established a reputation as a leading insurer and ally to our multinational, corporate and SME clients.

About the role

The Digital Optimisation Manager will harness their strategic, creative, marketing, analytic and relational skills to create unparalleled customer experiences in collaboration with major brand partners.

What you need to know

The Digital Optimisation Manager will:

- Lead a marketing optimisation program that delivers the ideal, personalised travel insurance offer to each customer on the purchase paths of important business partners.
- Drive the data scientists, user experience designers, content managers, graphic designers and project managers within AIG Travel's global Rapid Learning Lab team to deliver the right trip insurance offer at the right place at the right time for your clients.
- Use creative design, copywriting and digital marketing expertise to ideate content based on an insight-driven understanding of customers and audience segments.
- Confidently communicate complex concepts with clarity from junior to executive levels, both internally and externally. This includes translating complex data science insights for a non-technical audience.
- Develop digital marketing optimisation strategy by fusing strong understanding of the Australian market with insights gained by performing business analysis on customer data.
- Engineer and implement robust processes, protocols, and capacity for rapid creative content generation, quality assurance and flawless execution of optimisation programs.
- Ensure all optimisation activities comply with AIG and business partner legal, compliance, brand and accessibility requirements.

What we're looking for:

- 7+ years of relevant work experience.
- Familiarity with optimisation test-and-learn principles, experimental design, multivariate and A/B optimisation testing.
- Strong background in content creation, copywriting and graphic design. Photoshop skills a plus. Confident in briefing graphic and UX designers and providing art direction.
- High comfort with communicating with technical co-workers including IT development and data science.
- Proven project management experience in a multi-disciplinary environment.
- Strong eye for detail.
- Experience in web production/product management, with good understanding of UI, UX and accessibility principles and demonstrable background in projects using HTML and CSS.
- Ability to build strong relationships and work collaboratively with a broad set of internal and external stakeholders, including senior executives.
- Knowledge of content management and testing tools an advantage.
- Exceptional organizational, presentation, and communication skills - both verbal and written; advanced user of Microsoft PowerPoint, Word and Excel.
- Must be self-managed and customer-centric, able to operate within a fast-paced and strict regulatory environment.
- High degree of integrity, reinforcing our culture of risk management and protecting the customer.

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We're proud to offer a range of employee benefits and resources that help you protect what matters most - your health care, savings, financial protection and wellbeing. We provide a variety of leaves for personal, health, family and military needs. For example, our "Giving Back" program allows you to take up to 24 hours a year to volunteer in your community. Our global mental health and wellness days off provide all colleagues with a paid day off to focus on their mental health and wellbeing.

We also believe in fostering our colleagues' development and offer a range of learning opportunities for colleagues to hone their professional skills to position themselves for the next steps of their careers. We have a tuition reimbursement program for eligible colleagues to enhance their education, skills, and knowledge in areas that relate to their current position or future positions to which they may transfer or progress.

We are an Equal Opportunity Employer

American International Group, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity