Social Specialist

2 days ago

Melbourne, Victoria, Australia Country Road Group Full time

**Social Specialist**:
**Job No.**: 996977

**Location**: Melbourne - CBD & Inner

**Job type**: Full-Time

**_Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available._**

As the Social Specialist, you will be responsible for supporting the PR & Social Manager with the organic social media strategy for Mimco's social channels, which include Instagram, Facebook, Tik Tok, Pintrest, YouTube, LinkedIn, and Twitter. The role focuses on implementing test-and-learn strategies to drive engagement, brand presence, and community growth. In addition, the position supports the digital customer service strategy across all social platforms.

**_ Key Accountabilities_**
- Provide ongoing strategic recommendations for social media, including defining the role of each channel based on brand pillars, execution plans, analysing key metrics, and evolving strategy as needed.
- Oversee the creation, maintenance, and sharing of the organic social media schedule to ensure timely content delivery.
- Drive the development and execution of content strategy across Instagram, Tik Tok Facebook, Messenger, Pintrest, YouTube, and other relevant social platforms.
- Collaborate with internal and external teams to create content, including developing briefs informed by data-driven insights.
- Collaborate on content creation, including writing copy, creating engaging content calendars, sourcing imagery and UGC, arranging photoshoots, and repurposing existing customer content when necessary.
- Make recommendations on optimal content posting times and scheduling to maximise engagement and performance.
- Set up new social media channels and optimise existing ones as required to enhance performance and reach.
- Develop comprehensive community management plans and guidelines, ensuring smooth interaction with online audiences

**_Key Capabilities_**
- Professional experience managing and executing commercial social media channels.
- Proven track record in developing and delivering successful organic social media campaigns, driving engagement and growth.
- Experience working in a fast-paced, dynamic environment with the ability to adapt quickly to evolving social trends.
- In-depth technical knowledge of social media insights platforms and analytics tools, with the ability to track and optimise performance.
- Strong attention to detail, paired with excellent analytical skills to assess campaign success and make data-driven decisions.
- Outstanding written and verbal communication skills, capable of crafting compelling copy and conveying complex ideas clearly.

**Why work for CRG?**

We are Mimco: a design led brand with an obsession for accessories. Born in Melbourne with a passion for creativity, we create contemporary designs that empower individual style and self-expression.

Here are some of the great things we offer:

- Generous employee discounts across our House of Brands
- Seasonal clothing allowance
- An additional day of leave for your birthday
- An Industry leading Parental Leave Program
- Flexible working arrangements to support work/life balance
- Annual learning calendar to support the ongoing development of our team
- Support community partnerships across our Corporate Social Responsibility Program
- We are committed to operating ethically, sustainably, and responsibly.

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