Marketing Manager

**Company Description**
The 25hours Hotel The Olympia is the first 25hours in Australia, located in the vibrant suburb of Paddington in Sydney. The building itself was formerly a popular cinema, which opened in 1911 and reflects its rich history throughout the guest experience.

The hotel has 109 rooms on six floors and will feature event and meeting areas, a Levantine restaurant, a street café, and a rooftop bar with a view of the Sydney City Skyline. A new era awaits at the 25hours Hotel The Olympia which will shape and transform Paddington, welcoming a vibrant and diverse team, bringing its vision to life.

**COME AS YOU ARE & SHOW US YOUR VISION **

At 25hours, we don't just provide a stay, we create an experience. As our **Marketing Manager**, you'll play a key role in shaping how the world sees and feels our brand. You'll bring energy, creativity, and strategy to the table, making sure every campaign, partnership, and activation captures the **playful, curious, and bold** essence of 25hours.

Working closely with the General Manager and operational teams, you'll help position the hotel as one of Sydney's most exciting cultural and lifestyle destinations — from our food and beverage experiences to events and creative collaborations.
**Job Description** This is your daily contribution to make 25hours the most talked-about destination**...**
- Develop and execute creative marketing campaigns that highlight our hotel, food & beverage outlets, events, and guest experiences.
- Champion the 25hours brand story across all touchpoints — from social media and digital to print, PR, and on-property activations.
- Manage day-to-day marketing efforts, ensuring consistency, quality, and a tone of voice that's unmistakably 25hours.
- Support the development of marketing strategies and initiatives in line with business goals and revenue targets.
- Collaborate with internal teams and agency partners to produce high-impact content, visuals, and storytelling.
- Stay in tune with Sydney's local scene — from food and drink to music and art — and use your insight to craft campaigns that connect with our audience.
- Help plan and promote brand events, collaborations, and experiences that drive buzz and foot traffic.
- Track campaign performance and provide actionable insights to refine strategies and maximize ROI.
- Build relationships with local creatives, influencers, and brand partners to amplify our voice and presence in the market.
- Support with PR, media outreach, and community engagement, helping position 25hours as a cultural hub.

**Qualifications** We are looking for you - with personality and that certain something**:

- Proven experience in brand marketing, ideally within a lifestyle hotel, hospitality setting, or similar creative industries where building a distinctive brand presence was at the forefront.
- Strong background in executing bold, innovative marketing campaigns that resonate with diverse audiences. Expertise in digital marketing, experiential events, and creative storytelling will be your toolkit.
- You're a natural leader with the ability to inspire and grow a talented marketing team, while also working cross-functionally with other departments to deliver on 25hours' brand promise.
- A deep understanding of Sydney's nightlife, food, beverage, and cultural scene is essential - your knowledge of the city's pulse will help you make 25hours a must-visit destination.
- Experience in pre-opening brand strategy and marketing launches will give you an edge. You understand how to integrate a brand into a new space, from design to launch and beyond, ensuring it's an unforgettable experience from day one.

**Additional Information** What's in it for you**
- Join an innovative, fast-growing, international group that's committed to not just building new hotels but building a global brand.
- The chance to challenge the norm and work in an environment that is both creative and rewarding.
- Become part of a team that's very passionate about creating great hospitality experiences and building a portfolio of brands.
- A competitive package and plenty of opportunity for development.

**You ready? You wanna join our 25hours Tribe?