Digital Experience Manager

Opportunity to make impactful change
- Flexible and hybrid working options
- Join an established NFP with strong values, a community focus and a great culture

The Digital Experience Manager drives the effective implementation of ECH's digital marketing platforms and campaigns. You will coordinate and develop content across social media channels and the ECH website, bringing to life inspiring stories that demonstrate the impact of our services.

**The role**

A terrific opportunity presents to use your creative flair and sense of fun to create engaging social media campaigns

As ECH's Digital Experience Manager you will drive the effective implementation of ECH's digital marketing platforms and campaigns, and coordinate and develop content across social media channels and website. You will have a strong interest in how people use services and how organisations interact with their customers.

**What it's like at ECH**
- We're proud of what we do, how we work together and the positive impact that ECH has on older people's lives.
- We're future focused. We don't stay still. We are always in search of new ways to improve the lives of older South Australians.
- Our people drive our success and how we work together is as important as what we deliver. Everyone has the opportunity to grow, develop and build their career with ECH.
- Diversity is in our DNA. We seek out and celebrate diversity in all its forms and tap into the richness of ideas, experiences and perspectives that it brings.
- At ECH we are integrating work and life. We are embracing technology and new ways of working which support a new level of flexibility for our people.

**What you'll be doing**
- Increase lead generation & conversions using a mix of SEO and SEM channels to increase across the portfolio.
- Manage our Google Ads, facebook and paid 3rd party referral channels
- Utilise data through a well-funded A/B test, learn and evolve approach to campaign planning, strategy and execution
- Pursue acquisition targets through site enhancements and performance marketing funnel optimisation
- Regular competitor analysis and monitoring, whilst keeping an eye on digital marketing trends.

**Who we're looking for**

Someone who is
- Creative and innovative
- Able to juggle multiple campaigns
- Data Driven, strategic and customer centric
- Up-to-date with the latest trends and best practices in online marketing and measurement

But also, someone who:

- Is kind, even if they're a bit stressed out
- Is dynamic and energetic
- Is flexible, adaptable and resilient
- Loves diversity
- Will contribute their ideas and hard work to make ECH better every day.

**Click here for a copy of the Position Description**

**You will need**
- A current drivers licence
- A Degree in marketing or a related field
- Proven working experience in digital marketing (minimum 5 years)
- Strong computer literacy and design skills using Microsoft Office, website (Wordpress), Salesforce/Dynamics. Illustrator, InDesign, (Photoshop is a bonus)
- COVID-19 vaccination (including booster if eligible

**It'd also be helpful if you had**:

- A current Police Check (If you don't, that's ok, we can help with this)
- Previous experience marketing in health or age care industry

**More about ECH**

ECH is a not-for-profit organisation in the Health Care Sector. This means that you can salary package up to $18,549 per annum to reduce your tax. We also offer a range of perks through our Employee Benefits Program.

If you need more reasons to want to join ECH, have a look through our website to see the amazing ways in which we support ageing South Australians. While you are there, check out the videos on our Employment page from some of our amazing staff and hear about their jobs and why they love working for ECH.

So, if you think this might be the job for you and you feel aligned to who we are and what we do please APPLY NOW by filling in your personal details and answering the questions below, along with submitting your cover letter and Resume/CV on the next page.

Applications close: Wednesday 24 November at 5pm, and should be addressed to Andrea Atkins, HR Officer