Head Of Marketing

We seek only the best candidates who are passionate brand ambassadors and determined to contribute to our team's performance.
We are always on the look-out for dedicated, fashion forward and like-minded individuals
Apply now Job no: 999806Work type: Full-TimeLocation: Melbourne - CBD & InnerCategories: Marketing The Head of Marketing will set a clear brand strategy that strengthens Trenery's platform, drives prompted awareness, consideration and key brand perceptions, and builds a loyal, high-value customer base.
Long-term success is measured by sustained full-price sales growth, the cultivation of enduring brand partnerships, and the advancement of Trenery's role as a leading premium brand within the Country Road Group Key AccountabilitiesDevelop and own the Trenery brand strategy, aligning with business objectives while elevating customer relevance and competitive differentiationChampion the brand story, ensuring creative, content, and marketing initiatives reflect Trenery's purpose and connect emotionally with customersTranslate customer insights and market intelligence into strategies that drive awareness, consideration, and preferenceLead the seasonal and long-term marketing calendar, ensuring campaigns are integrated across all channels with clarity of message and commercial impactBuild and execute customer acquisition and retention strategies in partnership with Digital, CRM and Loyalty teamsShape and embed Trenery's unique brand point of view in sustainability, community and cultural partnershipsEstablish and nurture long-term external partnerships (media, cultural, creative) that strengthen brand equity and customer reachDirect content strategy for all brand channels (social, digital, in-store, media, PR)Ensure campaigns deliver cohesive storytelling and consistent execution across every platformLead, inspire and grow a high-performing marketing and creative team, providing clear vision, coaching and development pathways.Foster a collaborative, inclusive culture where creativity and accountability thriveRole-model Country Road Group's leadership values: acting with clarity, empathy and optimism; driving results with focus; and building cohesion across teams and functionsOversee creative direction, seasonal styling and product storytelling across all categoriesEnsure Trenery's tone of voice, look and feel are consistent, elevated and distinctive across every customer touchpoint.
Key Capabilities10+ years' experience in senior marketing leadership roles, ideally in luxury, premium retail or brand-driven consumer industriesProven ability to design and deliver strategies that grow brand equity, prompted awareness and consideration while delivering commercial outcomesStrong experience in brand storytelling, PR, partnerships, content and creative leadershipDemonstrated track record of building high-performing teams and developing talentDeep understanding of customer behaviour and market trendsStrategic and creative thinker with strong commercial acumenExceptional communication and influencing skills, able to inspire teams and stakeholdersExperienced in leading cross-functional collaboration and managing complexityAbility to balance long-term brand building with short-term commercial priorities.
Why work for CRG?
The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO.
Here are some of the great things we offer:Generous employee discounts across our House of BrandsSeasonal clothing allowanceAn additional day of leave for your birthdayAn Industry leading Parental Leave ProgramFlexible working arrangements to support work/life balanceAnnual learning calendar to support the ongoing development of our teamSupport community partnerships across our Corporate Social Responsibility ProgramWe are committed to operating ethically, sustainably, and responsibly.About Trenery Part of the Country Road Group, Trenery is an Australian lifestyle brand that celebrates timeless style lived, not worn.
Everything we do is guided by our connection to creativity, and commitment to enduring principles of design.
We embrace the beauty and myriad benefits of natural fibres, particularly linen, wool, cotton, silk, and cashmere.
From the first sketch to the final stitch, Trenery garments carry a unique story-of creativity, craft and provenance-brought to life with beautiful styling.
This unwavering passion for quality and detail builds genuine relationships with our pieces, ensuring each becomes a true companion and cherished part of your personal style.
Advertised: 29 Aug 2025 AUS Eastern Standard TimeApplications close: 19 Sep 2025 AUS Eastern Standard TimeCountry Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.
If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Head of Marketing - Trenery Apply now Job no: 999806Work type: Full-TimeLocation: Melbourne - CBD & InnerCategories: Marketing This role is accountable for shaping and executing the marketing vision for Trenery, bringing our purpose-to Bring Luxury to Life-to customers in meaningful ways.
It requires a leader who deeply understands the customer and can translate insight into powerful brand storytelling and connections across every touchpoint.
The Head of Marketing will set a clear brand strategy that strengthens Trenery's platform, drives prompted awareness, consideration and key brand perceptions, and builds a loyal, high-value customer base.
Long-term success is measured by sustained full-price sales growth, the cultivation of enduring brand partnerships, and the advancement of Trenery's role as a leading premium brand within the Country Road Group Key AccountabilitiesDevelop and own the Trenery brand strategy, aligning with business objectives while elevating customer relevance and competitive differentiationChampion the brand story, ensuring creative, content, and marketing initiatives reflect Trenery's purpose and connect emotionally with customersTranslate customer insights and market intelligence into strategies that drive awareness, consideration, and preferenceLead the seasonal and long-term marketing calendar, ensuring campaigns are integrated across all channels with clarity of message and commercial impactBuild and execute customer acquisition and retention strategies in partnership with Digital, CRM and Loyalty teamsShape and embed Trenery's unique brand point of view in sustainability, community and cultural partnershipsEstablish and nurture long-term external partnerships (media, cultural, creative) that strengthen brand equity and customer reachDirect content strategy for all brand channels (social, digital, in-store, media, PR)Ensure campaigns deliver cohesive storytelling and consistent execution across every platformLead, inspire and grow a high-performing marketing and creative team, providing clear vision, coaching and development pathways.Foster a collaborative, inclusive culture where creativity and accountability thriveRole-model Country Road Group's leadership values: acting with clarity, empathy and optimism; driving results with focus; and building cohesion across teams and functionsOversee creative direction, seasonal styling and product storytelling across all categoriesEnsure Trenery's tone of voice, look and feel are consistent, elevated and distinctive across every customer touchpoint.
Key Capabilities10+ years' experience in senior marketing leadership roles, ideally in luxury, premium retail or brand-driven consumer industriesProven ability to design and deliver strategies that grow brand equity, prompted awareness and consideration while delivering commercial outcomesStrong experience in brand storytelling, PR, partnerships, content and creative leadershipDemonstrated track record of building high-performing teams and developing talentDeep understanding of customer behaviour and market trendsStrategic and creative thinker with strong commercial acumenExceptional communication and influencing skills, able to inspire teams and stakeholdersExperienced in leading cross-functional collaboration and managing complexityAbility to balance long-term brand building with short-term commercial priorities.
Why work for CRG?
The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO.
Here are some of the great things we offer:Generous employee discounts across our House of BrandsSeasonal clothing allowanceAn additional day of leave for your birthdayAn Industry leading Parental Leave ProgramFlexible working arrangements to support work/life balanceAnnual learning calendar to support the ongoing development of our teamSupport community partnerships across our Corporate Social Responsibility ProgramWe are committed to operating ethically, sustainably .
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