Head of Marketing

2 days ago Be among the first 25 applicants

Gewürzhaus is a Melbourne-grown, family-owned retailer with a growing national network of stores and online sales. We mill and blend over 100 bespoke spice, salt, sugar and tea blends for our self-scoop concept stores, supported by high quality home and gift wares. We love to cook, we love to create and we are fierce in our mission to nurture cooking at home. Sound like you? Read on about the role...

About The Role

We are looking for a highly capable, lateral thinking and experienced marketer to lead the strategic direction of our marketing and brand activities.

Through tactical marketing, creative problem solving, quality execution, and a deep understanding and care for the Gewürzhaus brand, vision and values, the role will deliver a high level of customer engagement, growth of key channels and brand awareness. Your task is to set Gewürzhaus apart as a unique retailer.

Reporting to the CEO and contributing as an important member of the senior leadership team, our Head of Marketing is responsible for;

• Ownership of the marketing and brand strategies
• Deliver tangible results through effective local area marketing, activations, PR and communications, brand management, e-commerce sales, digital marketing and new product development
• End to end execution of the marketing calendar campaigns and activities
• Lead new product development and brand activation initiatives from concept to realisation
• Deliver a robust CRM platform, which contributes to sales performance and long-term brand loyalty
• Informed reporting, giving insight into marketing performance and successes
• Effectively manage and inspire your team including external contractors ensuring alignment to key objectives, brand standards and our values at all times
• Manage relationships with internal and external stakeholders telling our brand story and deepening understanding along the way
  
  

Who We Are Looking For

• You are a strategic marketer with a track record of high performance
• You have a deep understanding of and appreciation for brand
• You love nothing more than to take people on a journey through genuine and honest storytelling to build connection and belonging
• Your values are front and centre in everything that you do
• You have good business acumen and a hunger to drive results within your scope
• You have high attention to detail and lead by example when it comes to quality execution
• You drive the performance of others through organisation, thoughtful planning, delegation and care
• You are experienced in CRM platforms and other key marketing tools
  
  

Essential Criteria

• 5+ years experience in a senior marketing position
• Extensive experience across the marketing mix
• Business/Commerce degree with Marketing major or related degree
• 3+ years real retail/FMCG exposure
  
  

If You Have The Passion And Experience For This Opportunity, We Want To Hear From You. Please Use The "Apply" Button To Submit Your Application Including Your CV With a Cover Letter Answering The Following Questions

• Describe the role food plays in your life, both now and as a child.
• What makes you the ideal candidate to support Gewürzhaus' continued growth?
• Who are your retail idols, and why?
• Tell us a time you were truly innovative in your marketing career, and what was the outcome of your innovation?

Seniority level

• Seniority levelExecutive

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesRetail

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