Head of Marketing

Join to apply for the Head of Marketing - 12 month contract role at Australian Unity

Join to apply for the Head of Marketing - 12 month contract role at Australian Unity

We want to be the most trusted wellbeing company in Australia, and this means our focus on wellbeing starts with our people. We support our employees' Real Wellbeing so that they can better support our members' and customers' wellbeing journey.

At Australian Unity we're for Real Wellbeing. For us, Real Wellbeing means so much more than physical health. It's about your standard of living, your personal relationships and being connected to your community. It's about what you want to achieve in life, while having the security to get out and do what makes you happy.

We're bold, warm and honest. We make a real difference to people's wellbeing.

Due to a 12-month contract we have an exciting opportunity for Head of Marketing – Insurances. This position plays a critical role for Australian Unity leading the strategic direction and execution of marketing and member communication initiatives across the Insurances business comprising private health and general insurance.

In addition to the above, the Head of Marketing is responsible for driving growth through innovative, customer-centric marketing strategies, digital excellence, and cross-functional collaboration. This role will champion brand consistency, lead high- performing teams, align marketing priorities and deliver measurable commercial impact.

Key Accountabilities include, but are not limited to:

• Develop and execute integrated marketing strategies aligned with business goals and customer insights.
• Lead brand positioning, product marketing, and go-to-market strategies for health and general insurance.
• Build quarterly marketing plans, ensuring timely execution of initiatives across brand, digital, sales and product streams.
• Collaborate closely with business leaders to craft tailored marketing strategies to achieve business goals, ensuring alignment with commercial goals and customer needs.
• Contribute to product development by providing strategic marketing insights during the conceptualisation phase, ensuring market fit and customer relevance.
• Own the end-to-end lead generation strategy across phone, digital and partnerships driving consistent pipeline growth aligned with business objectives.
• Build data-driven campaigns that attract, engage, and convert high-value prospects through targeted
• Leverage CRM and marketing platforms to track lead behaviour, refine targeting,
• and deliver actionable insights for continuous improvement.
• Champion brand visibility and thought leadership through strategic content, events, and partnerships that generate inbound interest and qualified leads.
• Drive member satisfaction and loyalty by designing and delivering compelling customer value propositions (CVPs) and seamless experiences across key customer journeys, ensuring consistency, relevance, and measurable impact
• Lead the Lifecycle team to execute communication strategies that support member engagement across all lifecycle stages—from acquisition and onboarding to retention and advocacy
• Lead strategic relationships with third-party agencies, overseeing creative
• development, media planning, and paid performance to ensure cohesive brand representation, campaign effectiveness, and delivery against ROI benchmarks.

What we are looking for

• Relevant tertiary and post graduate qualifications preferred. Successful completion of a relevant post-graduate qualification would be highly regarded
• Extensive experience in corporate marketing, with proven leadership in dynamic environments
• Track record of designing and executing large-scale marketing campaigns
• Expertise in digital marketing, customer experience, and data-driven strategy Demonstrated success in leading cross-functional projects
• Experience in Private Health Insurance or General Insurances would be highly regarded
• A role model of the aspired Leadership behaviours to source, lead, develop and retain high quality team members aligned to the Australian Unity culture

What's on Offer

You will enjoy a range of great employee benefits and rewards including:

• Enjoy additional yearly Well-Being and Community leave days
• Employee Referral Program
• Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most.
• Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
• Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more
• Available access to LinkedIn Learning courses through our great Learning platform

For further benefits visit: https://www.australianunity.com.au/careers/culture

Where to from here?

Please contact Richard Maher, Talent Acquisition Practice Lead, for a confidential discussion or more details – rimaher@australianunity.com.au.

Australian Unity is an Equal Opportunity employer and we encourage applications from all members of the community, including people of Aboriginal and Torres strait Islander descent, culturally and linguistically diverse backgrounds and, mature aged people.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionManagement, Marketing, and Strategy/Planning
• IndustriesFinancial Services, Insurance, and Advertising Services

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