Marketing Specialist

6 days ago

Melbourne, Victoria, Australia Mercedes-Benz AustraliaPacific Pty Ltd Full time

**Aufgaben**:

- We have an exciting opportunity to join the Mercedes-Benz Vans Marketing team. Reporting to the Marketing & PR Manager, this Marketing Specialist role offers a great variety of work and scope of strategic and operational responsibilities across our online platforms, tools and marketing touch points. The focus of the role is to provide the best possible online customer experience, while establishing a new e-commerce journey for the Vans business.
- Key responsibilities:
- Lead and coordinate the ongoing management and optimisation of Mercedes-Benz Vans (MBV) digital platforms; including the national website, Retailer websites and all available online tools
- Manage the integration and transition of e-commence to the MBV website
- Monitor and examine website analytics from GA360, using key insights to improve the website experience and effectiveness
- Project manage the roll out of new website functionality and updates in line with the global online platform strategy.
- Monitor competitor and best practice website activity, using insights to drive improvement on the MBV website
- Directly manage, monitor and optimise the SEO/SEM strategy for MBV
- Manage a component of the marketing budget and related administration tasks, such as PO creation, invoicing and tracking
- Develop and manage key supplier relationships: media and creative partners

**Qualifikationen**:
Who we are looking for
The role is key for achieving our business objectives. The right person for this role will be a strategic thinker, who is ready and happy to get into the operative tasks as well, with strong digital project management skills and confidence when communicating with multiple stakeholders. A pro-active and 'make it happen' attitude and an ability to multi-task across various topics and stakeholders is essential. A tertiary qualification in Business or Marketing is preferential, along with 3+ years' experience in digital marketing and website management.

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