
Marketing Manager
1 week ago
S&P Global Market Intelligence
**The Role**: Marketing Manager
S&P Global Market Intelligence is looking for a Marketing Manager focusing in developing marketing plans, executing, and analyzing marketing programs for his/her regional markets. Work with key stakeholders including Product and Sales, and collaborate with regional and global marketing colleagues for meeting marketing performance targets.
**The Team**:
This role will be a member of S&P Global Market Intelligence APAC Marketing team working alongside the sales and product management teams.
**The Impact**:
In this hands-on role you will be focusing on various industry sectors and market segments, leveraging all elements of the marketing mix to develop and execute strategic marketing campaigns that build our brand across APAC, deliver top-of-funnel results, and facilitate increased product usage and client retention.
**What's in it for you**:
You will be part of a dynamic marketing organization within a global leading financial services company and have the opportunity to exercise creativity, utilize your expertise, and learn different aspects of marketing including digital, event, social media, metrics, and more. You will build extensive networks internally and externally and be exposed to the foremost financial market development and solutions.
**Our Hiring Manager says**:
**Responsibilities**:
Develop and execute marketing activities in the Pacific and the APAC region.
Research, choose, design, and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates, and generate demand and leads.
Engage with Sales, Market Development, and Product Management teams to design strategic marketing programs to achieve commercial goals.
Proactively engage with key stakeholders to coordinate, communicate, and optimize the impact of marketing activities.
Communicate and educate the sales team regarding new and planned marketing activities including global and regional programs.
Draft and edit marketing copy for marketing programs being deployed through various channels and create marketing assets and sales enablement tools based on knowledge about the market and clients and input from stakeholders.
Establish a regular cadence of reviewing programs and tactic results, detailed analysis of what's driving the results, what can be improved, and key learnings to be applied in future programs/tactics.
**What We're Looking For**:
Bachelor's degree in Marketing, Business Management, Communications or other related fields
At least 5 years' experience in marketing roles, preferably in the B2B financial sector
Ability to develop and execute marketing plans and ideas aligned to sales and business goals and budget
Prior experience in building brand awareness in Asia Pacific with regional market knowledge
Experienced in creating marketing collateral and campaigns for awareness building and lead generation
Ability to collect, analyze and summarize data to prepare clear and concise reports
Ability to communicate effectively with all levels of management and colleagues globally, written and verbally
Strong Communication, Project Management, and Presentation skills
Proactive approach and ability to work independently, without direct supervision
Ability to work in a fast-paced and changeable environment
Ability to prioritize and manage multiple tasks simultaneously and remain cognizant of deadlines and schedules (moving it from the section below)
Experience in utilizing website and social media to promote content assets through SEO, SEM, and paid and organic social programs (moving it from the section below)
Ability to collaborate with others beyond one's reporting line (moving it from the section below)
Passionate and focused
Relentless and hardworking
Fun Energetic Obsessed with Winning
Knowledge and experience in the latest MarTech
Experience in organizing and managing in-person and online seminars
Working knowledge of the financial services industry
**S&P Global Grade ( relevant for internal applicants only )**: 10
**The Location**: Sydney
**About Company Statement**:
S&P Global delivers essential intelligence that powers decision making. We provide the world's leading organizations with the right data, connected technologies and expertise they need to move ahead. As part of our team, you'll help solve complex challenges that equip businesses, governments and individuals with the knowledge to adapt to a changing economic landscape.
S&P Global Market Intelligence partners with customers to broaden their perspective and operate with confidence by bringing them leading data sources and technologies that embed insight in their daily work.
LI-CC2
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- Equal Opportunity Employer
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