Digital Marketing

**Position Overview**:
The **Digital Marketing & Social Media Specialist** position will play a critical role in amplifying Convatec ANZ's brand presence, fostering engagement, and driving awareness across digital platforms. You will take ownership of digital marketing initiatives, ensuring that our content is relevant, impactful, and aligned with our mission to provide innovative healthcare solutions.

The Digital Marketing & Social Media Specialist is available to provide digital and social media advice that supports the marketing of Convatec products to patients and health care professionals. The Digital Marketing & Social Media Specialist will play an active role in internal training of Convatec digital platforms.

**Key Responsibilities**:

- Digital Marketing & Website Management_
- Audit, monitor, and maintain Convatec ANZ websites, ensuring all content is up-to-date and aligned with business objectives.
- Take ownership of Convatec ANZ digital marketing initiatives, including the creation and revision of landing pages for events, product launches, and campaigns.
- Collaborate with internal teams to optimise digital content and user experience.
- Social Media Strategy & Management_
- Own and manage Convatec ANZ's social media platforms, including Facebook and Instagram.
- Liaise with Global Marketing teams to promote local content (via geotargeting) on Convatec Portfolio LinkedIn channels
- Develop and implement an organic social media strategy that increases brand awareness, engagement, and audience growth.
- Determine posting frequency and maintain a structured content calendar.
- Identify and leverage trending content formats, cultural moments, and viral opportunities to keep Convatec ANZ relevant and engaging.
- Actively engage with the online community by responding to comments, messages, and mentions, fostering a strong customer connection.
- Performance Tracking & Reporting_
- Monitor and analyse social media performance using analytics tools such as Meta Insights and Google Analytics.
- Track engagement rates, audience growth, reach, and content effectiveness to refine strategy.
- Provide regular reports on social media performance, highlighting key learnings, top-performing content, and optimisation strategies.
- Stay updated on social media best practices, algorithm changes, and industry trends to enhance content visibility and engagement.

**Requirement**
- 3-5 years of experience in digital marketing, content creation, and social media management within a B2B and B2C environment.
- Experience in the healthcare sector (Pharmaceutical, Medical Devices) is preferred but not required; FMCG backgrounds will also be considered.
- Strong stakeholder management experience and ability to collaborate across teams.
- Strong verbal and written communication skills, with the ability to create compelling content.
- Demonstrated organizational skills, managing multiple projects and operational activities simultaneously.
- Expertise in LinkedIn, Instagram Reels, and Facebook content strategy.
- Familiarity with social media analytics tools (Meta Insights, Google Analytics) and content scheduling platforms.
- Experience with Optimizely is preferred
- Understanding of paid media best practices and how organic content supports paid performance.
- Adaptability - able to pivot quickly and capitalize on digital trends.
- A proactive and action-oriented approach to implementing strategies in a timely manner.
- This is a 6 months fixed term contract

Our ambitions will bring the very best out in you. You'll be pushed to aim higher and really own your work. You'll be encouraged and supported to make things happen, too. It can be challenging. But, as the progress you make will help improve the lives of millions, it'll be worth it.

**This is stepping up to a challenge.**

**This is work**that'll** move you**

LI-JG1

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**Beware of scams online or from individuals claiming to represent Convatec**

**Equal opportunities**

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

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