Ecommerce Manager

Overview
Join to apply for the
Ecommerce Manager
role at
Tennis Australia
At Tennis Australia, we're creating a more playful world through tennis – for everyone. From grassroots to Grand Slams, tennis brings people together, inspires communities, and builds champions on and off the court. We're a team of imaginative and passionate people who believe in the power of sport to make a difference. If you're ready to help us serve up real impact, we'd love to hear from you. We're committed to reflecting the communities we work and play in. We strongly encourage applications from women, Aboriginal and Torres Strait Islander peoples, LGBTQI+ individuals, people with disability, and people from culturally diverse backgrounds.
About The Role
Shopping has become a core pillar of the Australian Open experience, delivering significant commercial growth over the past five years. As we continue to expand our Retail and Licensing business, we are seeking a dynamic
Ecommerce Manager
to lead and accelerate the growth of the Australian Open online store.
This role will be responsible for driving revenue, enhancing the digital customer experience, and implementing best-in-class ecommerce strategies tailored to the Australian Open online store.
In this role you will:
Ecommerce Strategy & Growth: Lead the end-to-end management of the AO online store, ensuring a seamless, engaging, and high-converting shopping experience.
Merchandising & Buying: Work with the Merchandise Planner & Licensing Manager on the product selection and buying strategy to ensure a commercially successful collection that resonates with AO fans.
Digital Marketing & Customer Acquisition: Develop and execute performance-driven campaigns across SEO, SEM, EDM, and social media to drive traffic, engagement, and conversion.
Customer Experience & Innovation: Elevate the online shopping experience through UI/UX enhancements, personalization, and data-driven optimizations.
Marketplace & Omni-Channel Expansion: Drive the development of new digital retail opportunities, including Marketplace integrations and Click & Collect solutions.
Performance & Analytics: Establish key performance indicators (KPIs), analyse sales data, and generate actionable insights to inform strategy and decision-making.
P&L & Commercial Management: Take full ownership of financial performance, ensuring strong ROI and sustainable revenue growth.
About You
To be successful in this role you will have a proven track record of scaling ecommerce operations, optimising digital marketing performance, and leveraging data-driven insights to maximize commercial impact.
You will also bring:
Significant experience in launching, scaling, and managing retail ecommerce businesses, ideally within events, sports, or lifestyle brands.
Strong commercial acumen, with a proven track record in P&L management, financial analysis, and revenue optimization.
Strategic influencing skills, with the ability to collaborate effectively and gain buy-in from senior stakeholders.
Expertise in digital marketing & social media, with hands-on experience in running high-impact SEO, SEM, EDM, and paid social campaigns.
Proficiency in Shopify, with a deep understanding of ecommerce platform management and optimisation.
Exceptional communication skills, with a talent for building strong cross-functional relationships and working collaboratively across teams.
Hold (or be willing to obtain) a current Police Check and Working with Children Check
Preparedness to be flexible in regard to working hours and arrangements relating to work associated with Tennis Australia
What's to love?
Career development with a range of formal education and on the job training opportunities
Tickets to the Australian Open plus Superbox tickets to events at Rod Laver & Melbourne Arena
Monthly health & wellbeing activities with access to CorePlus Pilates
Onsite gym, tennis facilities & free onsite car parking
Salary packaging & a range of discounts from our sponsorship partners
Attractive leave benefits - with up to 26 weeks of paid parental leave for all primary caregivers and Sorry Business and Ceremonial Leave for Aboriginal and Torres Strait Islander employees
We are proud to be recognised as an employer of choice for women by WORK180
To Apply
If you think you're up to the challenge, we'd love to hear from you Please submit your resume and cover letter via our online application system. Please note, only applications submitted through our system will be considered. If you need assistance or adjustments to fully participate in the application process, please contact .
Applications close Tuesday 16 September; we will be reviewing applications as they are received, therefore this role may close sooner if we find the right candidate.
Tennis Australia is committed to providing a safe environment for all tennis participants, including children and young people. It is essential everyone involved with delivering tennis in Australia understands their responsibility in relation to child-safety.
We believe playing makes life better and we are always on the lookout to talented people to join our team and help us create a playful world through tennis.
We encourage you to create a profile and register for our job alerts, as well as follow Tennis Australia on LinkedIn to stay up to date on the latest news and opportunities.
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