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Marketing Manager
2 weeks ago
Position Title: Marketing ManagerReports to: Executive PrincipalEmployment Type: Part-time 0.8 FTELocation: Melbourne, Australia About UJEB The United Jewish Education Board (UJEB) is dedicated to providing quality Jewish education and cultural experiences to students in Victoria.
Our mission is to foster strong connections to Jewish identity, community, and Israel, ensuring the next generation of young Jewish Australians is engaged and empowered.
Position Overview The Marketing Manager is responsible for developing and executing UJEB's marketing and communication strategy.
This role plays a crucial part in promoting UJEB's programs, increasing program enrollments and community engagement, while strengthening brand awareness.
The Marketing Manager will manage digital and traditional marketing channels, oversee content creation, and collaborate with key stakeholders to enhance UJEB's reach and impact.
Additionally, the role includes managing community events to support engagement and awareness efforts.
Key Responsibilities Marketing & BrandingPlan, develop and execute an annual and 3 year marketing strategy to support UJEB's organisational objectives.Map out a marketing calendar, with the creation of key campaigns around seasonal activities (e.g., back-to-school drive, annual appeal).
Develop and execute strategies to increase enrollment in all UJEB programs.Ensure UJEB branding implementation and consistency across all marketing channels.Monitor and analyze marketing performance and adjust strategies accordingly.Leverage technology and systems to improve efficiencies in delivering marketing campaigns.Craft compelling messages for a wide range of marketing channels.Develop and implement a range of marketing assets for both traditional and digital channels.Manage media relations and press releases to enhance UJEB's visibility.Digital & Social Media ManagementManage UJEB's website, social media platforms, and email marketing campaigns.Create and oversee engaging content, including graphics, videos, and written materials.Maintain the UJEB website, including implementing updates.Support recruitment by developing and posting job advertisements.Community Engagement & Events ManagementPlan, coordinate, and execute engaging events and activities to support UJEB community-building efforts.Track and evaluate event success to improve future planning.Cultivate relationships with key stakeholders to enhance participation in family engagement initiatives.Supporting the Development and Relationship ManagerCollaborate with the Development and Relationship Manager to create marketing campaigns that enhance donor engagement.Develop targeted communications and promotional materials to support fundraising initiatives.Assist in the planning and promotion of donor appreciation events and campaigns.Prepare the Annual Report, ensuring it effectively communicates UJEB's impact and achievements.Budget ManagementManage the marketing budget.Measure and report on the performance of marketing campaigns.Engage and manage freelance resources and external agencies as required.
Key Performance Indicators (KPIs) Increase in Digital Engagement - Achieve targeted growth in social media engagement, website traffic, and email open rates.Event Attendance and Engagement - Deliver measurable increases in attendance at UJEB-organized community events.Program Enrollment Growth - Contribute to a set percentage increase in enrollments across UJEB programs.Marketing Campaign Performance - Deliver successful campaigns with defined conversion rates and ROI.Brand Consistency and Awareness - Ensure UJEB branding is consistently applied across all channels.
Key Selection Criteria Qualifications & ExperienceBachelor's degree in Marketing, Communications, or a related field.Minimum 3-5 years of experience in marketing, preferably in the non-profit or education sector.Proven experience in digital marketing and content creation.Experience in event planning and execution is highly desirable.Skills & AttributesStrong written and verbal communication skills.Ability to develop creative marketing campaigns and materials.Proficiency in graphic design tools and marketing analytics tools.Strong organizational skills and the ability to manage multiple projects.Passion for Jewish education and community engagement.
How to Apply Interested candidates should submit their CV and a cover letter outlining their suitability for the role.
Applications will be reviewed on a rolling basis.UJEB is an equal-opportunity employer and encourages applications from diverse backgrounds.
We are committed to fostering an inclusive and culturally rich environment for our employees and community.UJEB is a child-safe environment and actively promotes the safety and wellbeing of all students.
