Digital Marketing Executive

**Digital Marketing Executive**

**Full-time**
- Make an important contribution to the health of children through medical research
- Work with one of Australia's most respected national and independent medical

research institutes
- Gain valuable experience in the not-for-profit sector

Children's Medical Research Institute (CMRI) was Australia's first dedicated paediatric

research facility and is now one of the nation's most highly regarded independent medical

research centres. Our research focuses on the areas of embryonic development and birth

defects, cancer, neuroscience, genomics and gene therapy, and we have a strong

international reputation based on our research outcomes. CMRI's research programs are

supported by state-of-the-art facilities and committed scientific and support staff. Our

achievements are made possible by a loyal network of community supporters, highly engaged

donors, and the very successful Jeans for Genes fundraising campaign.

The successful applicant for this full-time position will report to the Head of Marketing and

Communications. It is essential the applicant have high level written communication skills and

experience with digital marketing strategy and execution. Extensive knowledge of social media

channels is required, as is experience with website CRMs and Google Analytics. Marketing

ability to work in a dynamic and highly collaborative team, a desire to learn and grow with the

changing digital landscape, and strong self-motivation are essential.

Primary responsibilities include:

- Initiating and executing digital marketing strategies in line with overall marketing

and fundraising objectives, including monitoring performance, reporting, and

optimising outcomes
- Creating content for organic social media and paid social media advertisements to

increase brand awareness and drive donations
- Updating, maintaining ,and curating content for websites and the online shop
- Overseeing the execution of SEO tasks

page conversion rates and website traffic metrics.
- Liaising with internal stakeholders and external agencies as needed to ensure

projects are completed at a high standard and in a timely manner

Key Skills:

- Tertiary qualification and 3 years work experience in an equivalent role
- Experience using content management systems
- Experienced with a range of analytical tools (e.g. Google Analytics) relevant to

digital marketing and the skill to pull out key data sets and report back for future

optimisation
- Good understanding of SEM, SEO, and social platforms
- A positive attitude and ability to actively collaborate as part of a team
- High attention to detail and strong time management skills
- Excellent written and verbal communication skills
- Past experience with digital fundraising desirable but not required

You will be provided with a competitive remuneration package in accordance with

qualifications and experience (Indicative Salary: $90,000.00/year plus benefits). Additional

benefits include the provision of a Public Benevolent Institution salary packaging scheme

and participation in an employer-contributed superannuation fund.

Applications should include a cover letter (citing PV2261), curriculum vitae and contact

**Digital Marketing Executive**

**Full-time**
- Make an important contribution to the health of children through medical research
- Work with one of Australia's most respected national and independent medical

research institutes
- Gain valuable experience in the not-for-profit sector

Children's Medical Research Institute (CMRI) was Australia's first dedicated paediatric

research facility and is now one of the nation's most highly regarded independent medical

research centres. Our research focuses on the areas of embryonic development and birth

defects, cancer, neuroscience, genomics and gene therapy, and we have a strong

international reputation based on our research outcomes. CMRI's research programs are

supported by state-of-the-art facilities and committed scientific and support staff. Our

achievements are made possible by a loyal network of community supporters, highly engaged

donors, and the very successful Jeans for Genes fundraising campaign.

The successful applicant for this full-time position will report to the Head of Marketing and

Communications. It is essential the applicant have high level written communication skills and

experience with digital marketing strategy and execution. Extensive knowledge of social media

channels is required, as is experience with website CRMs and Google Analytics. Marketing

ability to work in a dynamic and highly collaborative team, a desire to learn and grow with the

changing digital landscape, and strong self-motivation are essential.

Primary responsibilities include:

- Initiating and executing digital marketing strategies in line with overall marketing

and fundraising objectives, including monitoring performance, reporting, and

optimising ou