National Bdm Independent Retail

5 days ago

Melbourne, Victoria, Australia Treasury Wine Estates Full time

**About the role**

Reporting to the Head of Independents - Retail & On-Premise ANZ, you'll be at the forefront of executing the Penfolds sales strategy, ensuring our brand is represented with excellence in every channel. Your leadership will directly impact team performance, customer engagement, and the long-term success of our luxury portfolio.

This is more than a sales leadership role—it's a chance to **build a high-performing, customer-centric culture**that reflects the prestige of Penfolds and delivers results above target. You'll lead a national team of Key Account Executives and Managers across Retail and On-Premise channels, driving capability, executional excellence, and strategic growth.

**Note**:Regular national travel is required in this position

**What You'll Do**
- **Lead & Inspire**: Coach and mentor a national field sales team, fostering a culture of accountability, excellence, and continuous improvement.
- **Strategic Execution**: Translate commercial strategy into actionable plans that deliver sustainable, profitable growth across Australia.
- **Customer Excellence**: Manage key strategic accounts and elevate Penfolds' luxury positioning in every customer interaction.
- **In-Field Leadership**: Spend 60% of your time in trade—coaching, developing, and building strong market presence.
- **Drive Innovation**: Identify new business opportunities and lead the execution of tailored sales and marketing initiatives.

If you're a dynamic, strategic leader with a passion for performance, people, and premium brands—this is your opportunity to make a lasting impact.

**Culture**

We bring our whole selves, we're courageous and we deliver together - that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely "glass half full" people and see challenges as opportunities and move with pace to achieve our goals.

**Inclusion and Diversity**

**How to apply

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