Campaign And Insights Specialist

APRA AMCOS is a member-owned music rights management organisation, positioned at the intersection of music, data and technology. We have more than 124,000 members who are songwriters, composers and music publishers. We license organisations to play, perform, copy or record our members' music, and we distribute the royalties to our members.
Overview
This newly created role will lead the development, optimisation, and ongoing refinement of automated marketing journeys across the customer and prospect lifecycle for APRA AMCOS, OneMusic Australia and New Zealand, and associated brands. The Campaign & Insights Specialist will also be responsible for analysing campaign and customer behaviour across key digital platforms including Microsoft Dynamics 365, Google Analytics, and Amplitude, to uncover insights that drive improved engagement, conversion, and retention.
The role is based in our Ultimo office, which is on Gadigal land.
Responsibilities
Operate Microsoft Dynamics 365 Customer Insights – Journeys and other Martech tools to deliver personalised, automated customer experiences.
Build, test, and optimise customer journeys and email campaigns using segmentation, A/B testing, and performance tracking.
Develop and maintain customer segments based on behaviour, lifecycle stage, demographics, and engagement patterns to enhance targeting and personalisation.
Work closely with stakeholders to automate communications and trigger-based journeys that support engagement, retention, and conversion goals.
Execute marketing campaigns aligned with strategic roadmaps, ensuring timely delivery, effectiveness measurement, and clear communication of results.
Analyse customer and campaign data to inform strategy and optimisation.
Ensure all marketing automation practices comply with data privacy standards and governance best practices.
Qualifications
Hands-on experience in working with CRM/Marketing Automation platforms such as Microsoft Dynamics D365/Customer Insights-Journey, Salesforce Marketing Cloud or Adobe Campaign.
Hands-on experience working with analytics platforms such as GA4, Amplitude, PowerBI.
What You'll Love
Our friendly and collaborative work environment. Our team thrives on our values of collaboration, respect, skill, imagination, and accountability.
Hybrid work options, combining the convenience of remote work with in-office collaboration.
Generous employee benefits such as learning and development programs; 18 weeks paid parental leave (including for adoption, foster or kinship care); discounted private health benefits; novated lease vehicles arrangements; access to financial services; employee assistance programs and more.
Application Process
Ready to be a valued addition to our team? Take the plunge and apply now – we\'re looking forward to hearing from you Applications will be reviewed on a rolling basis. Interested candidates are encouraged to apply as soon as possible. Submit your resume and a cover letter outlining your relevant experience and why you\'re the right fit for this role. We\'re excited to learn more about you
We are committed to being a culturally safe and responsive workplace where staff from all backgrounds feel welcome, respected, and supported. We encourage people of all ages and genders, Aboriginal and Torres Strait Islander peoples, culturally and linguistically diverse groups, the LGBTIQ+ community, and people with disability who are interested in this position to put an application in, even if they\'re not sure if they meet every single bit of the selection criteria.
We are keen to make our candidates comfortable so they can show us their best. Please feel free to reach out to our People & Culture team ( ) to discuss support or adjustments in our recruitment process that may be required.
Contact Information
For any questions, feel free to reach out to Cathryn Zhao, Growth and Automation Manager at We look forward to hearing from you
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