Regional On Premise Sales Manager

Bachelors Degree preferred (business, marketing or similar)
- Fluent English
- Permanent, Full-time

The Regional On Premise Manager has the overall responsibility for breaking down and implementing the national business plan in the assigned region. The manager is managing 8-12 Sales Representatives including 1 Field Coach. As the face of the brand in the market and together with the team, she/he optimizes sales, brand presence and awareness throughout the full On trade channel, including sub channels as licensed, OTG and events. You will have the overall responsibility to drive a profitable growth through engaging Distribution Partners, direct customers and ensuring efficient route to market solutions. The manager is together with the State Leadership Team responsible to drive national & state consumer marketing campaigns to grow relevance for the brand in various targeted occasions.

**Areas that play to your strengths**:
**All the responsibilities we'll trust you with**:
**The Role Model**:
You will be the credible voice of On Trade for the brand in the state. Ensure appropriate communication flow and knowledge transfer within the regional and national teams. Secure and optimize the teamwork with all related business units. Bring the brand premium values of the brand to life as a role model for the entire team and the On trade network. Constantly monitor image standards within the team. Leverage your unique personality to showcase this premium brand and to build effective relationships with strategically important customers and industry contacts.

**The Team Leader**:
Build and maintain a strong and highly effective team. Lead and coach all direct reports in a motivational way for increased productivity and engagement. Drive recruitment and development with sharp selection and retention. Take ownership of the regional training plan. Guarantee customized trainings and coaching on a benchmark level to ensure continuous development of the team so that they stay on the cutting edge. Evaluate the skill level of the On Trade team on a permanent basis and adjust plans to reach targets. Spend sufficient time in the field with the team to evaluate progress. Ensure continuous development within the team through proper succession preparation.

**The Strategic Operator**:
Take full responsibility for the development and implementation of the regional On Trade business plan tailored to meet ambitious company goals. Continuously evaluate execution by spending time in field and by setting up appropriate KPI's. Set up a proper route planning to ensure excellence in coverage and execution. Manage team to drive horizontal as well as vertical growth. Know your market like the back of your hand. Spend an appropriate amount of time in the field to stay close to market dynamics, secure and optimize existing execution and maintain a sharp look-out for new opportunities—winning them over for the brand. Together with the Marketing department, find and develop marketing strategies and concepts to leverage the brand and increase product consumption in the ever-changing On Trade environment. Ensure availability, activation, and execution in relevant third-party events across the region.

**The Business Manager**:
Plan and continuously develop the geographical area and team structure including human resource evaluation and allocation. Manage and optimize available team resources, such as budget and POS material effectively. Carry out ongoing analysis of market research, KPI's and reporting tool database with an insight into action mentality. Ensure RTM and WHS relationships are evolving and maximized in any given opportunit

**Your areas of knowledge and expertise**:

- Bachelors Degree preferred (business, marketing or similar)
- 3+ years sales experience with a strong track record of success, including 2+ years of people management experience (in a Beverage business is a plus).
- Strong On trade industry knowledge and established contacts in the hospitality and event scene - and/or you can make them quickly and smoothly.
- Highly developed analytical skills. Ability to translate data and insights from market research, sales analyses and forecasts into effective sales activation as well as compelling brand-marketing activities in response to changes in the On Trade environment.
- Clear understanding of markets, sales and distribution, consumer behavior and competitor activity in FMCG contex
- Solid presentation and communication skills such as selling, negotiating, training, coaching and active listening. Proficient in IOS, MS Office and SAP is a plus