Trade Marketing Manager, On Premise

3 weeks ago

Sydney, New South Wales, Australia Red Bull Full time
Overview

Red Bull On Premise Marketing leads the marketing strategy within the On Premise to position Red Bull as the #1 brand and product for consumers and trade. This role increases visible distribution, builds Red Bull's relevance, and drives increased use across the On Premise. It also manages marketing-related projects for top Key Account Partners and develops marketing concepts to help acquire and grow new partners.

Responsibilities
  • Living the Red Bull On Premise culture: Assume and live the Red Bull On Premise culture. Build team engagement and support the development of the On Premise Marketing function for greater success. Be an active ambassador for the Red Bull brand and product in the On Premise network. Monitor image standards regarding the brand premium values of Red Bull.
  • Development of strategies and tools: Develop and execute marketing activation strategy for On Premise segments together with On Premise Stakeholders, focusing on insights and segment marketing plans. Develop a POS reporting system that creates clarity and visibility to the sales team of all tools stored in warehouses, stored interstate or arriving from the global POS order. Train, support, provide tools and tactics to the Key Accounts and Field Sales teams. Develop activation plans and toolkits for selected key customers to drive distribution and volume.
  • Uphold brand standards across all activations: Coordinate and support internal marketing teams to develop account messaging strategy that aligns with company programs. Maintain the standards of Red Bull, leveraging assets framework, to create wins with our customers.
  • Represent Red Bull Marketing in customer meetings & planning sessions: Be the expert in Red Bull Marketing opportunities during customer meetings, aligning their needs with Red Bull's Brand and On Premise strategic priorities. Work collaboratively with marketing counterparts (such as Sports, Gaming, Culture, and Brand) for customer marketing plans development.
  • Drive strategy into action: Support acquisition and growth of new customers, and continue to push the boundaries with existing ones, via impactful Joint Business Plans (JBP's). Champion, lead and support customer impact and be the lead for the On Premise in terms of consumer activation and execution in market.
Qualifications
  • 4+ years of experience in Trade Marketing or Brand Marketing, preferably within FMCG
  • A strong understanding, and love of, the local On Premise industry
  • Ability to analyse complex trends and connect the dots between multifaceted disciplines
  • Solid understanding of sales processes & high-level negotiation with Key Accounts
  • Demonstrated experience in planning, project management and establishing new business partnerships, along with strong presentation skills
Requirements

You warrant that:

  • You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
  • You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
  • All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Industries: Food and Beverage Services
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