Marketing Specialist

2 days ago

Melbourne, Victoria, Australia Ezytrail Bayside Full time

About UsEzytrail is one of Australia's leading names in caravans, with a mission to make outdoor adventure accessible and enjoyable.
For nearly 20 years we've been designing and delivering off-road, hybrid and on-road caravans built for real adventures.
From weekend getaways to big outback trips, our focus is on quality, reliability and value.With showrooms across VIC, NSW, QLD, SA and WA, and a loyal community of outdoor enthusiasts, we're one of Australia's most recognised caravan brands.
Our people are hands-on, customer-focused and driven by a shared love of the outdoors.We're proud of our national footprint, with showrooms across the country, and a strong customer community that trusts our brand.
Backed by years of experience, our team is committed to growth, innovation, and helping more Australians hit the road.About the RoleReporting to the Sales/Marketing Manager, the Marketing Specialist will:
• Plan and execute advertising and promotional campaigns across digital, social, and in-store channels.

• Conduct market research on customer behaviour, competitor activity and pricing trends.

• Support new product launches, expos, and showroom activations.

• Work with web and creative teams to ensure consistent branding online and offline.

• Analyse campaign results and provide insights to improve performance.Skills & Qualifications
• Bachelor's degree in Marketing, Communications, Business or related.

• Demonstrated experience in multi-channel marketing campaigns.

• Strong knowledge of e-commerce, digital channels and brand development.

• Analytical mindset and ability to turn insights into action.

• Bilingual skills (English/Chinese) will be highly regarded.What We Offer
• Competitive salary of $80,000 + super.

• A collaborative team environment with growth opportunities.

• The chance to make an impact in a growing national brand.

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