Premium Sales

OverviewThe Premium Membership Sales Officer - Club XIII will be responsible for maximising the revenue and profit from the Clubs reserved seat and premium bay products while providing an excellent quality of service that exceeds members' expectations.
The role will also involve the maximisation of engagement for members holding a reserved seat or premium bay membership as well as actively promoting match day attendance and seat returns where applicable.The Premium Membership Sales Officer - Club XIII will also be responsible for ensuring the very best service is delivered by them and the wider Membership Sales team to create memorable customer experiences whilst building the strongest possible emotional connection with our members.
The successful applicant will be responsible for managing the communications to our reserved seat and premium bay members including sales, upgrades, waiting list, attendance, and nurture-related Campaigns.The Premium Membership Sales Officer - Club XIII will account manage our premium Club XIII membership category, along with overseeing our Grand Final guarantee, reserved seat and Maurice Rioli Club categories and ensure the smooth operation of their events on a match day in conjunction with our Events team.Key ResponsibilitiesAccount Management & Match Day Execution – Act as the primary point of contact for Club XIII members, delivering timely and professional service, coordinating communications and match day functions, ensuring all package inclusions are fulfilled, and seeking opportunities to provide exceptional experiences.
Support the operation of the Maurice Rioli Club function on MCG game days and represent the Club by providing customer service and operational support.Reserved & Premium Membership Sales – Drive growth of reserved seating and premium bay memberships by generating sales leads, developing sales and retention strategies, producing call lists, and following up non-renewals.
Maximise revenue opportunities through upselling, consolidation, pricing recommendations, and product development, while achieving payment plan targets.
Coach Membership Sales & Service Officers and identify leads for the Corporate Sales team.Attendance Growth – Assist in the development and implementation of strategies to increase reserved seat member attendance, including tailored offers, data-driven interventions, and seat return programs.
Collaborate with internal and external stakeholders to improve processes, timelines, and education around seat returns, ensuring optimal utilisation of member seating.Team & Customer Support – Contribute to a high-performance service culture by supporting staff induction, coaching on sales techniques, and acting as an escalation point for customer complaints.
Provide assistance with general membership enquiries during peak periods and foster strong emotional connections with members through exceptional service.Administration & Compliance – Manage membership processing and renewals through the Club's CRM, maintain accurate member records, and ensure compliance with privacy requirements.
Provide additional support to the Membership Sales Manager, Head of Membership, and across the Consumer Business team as required.What we're looking forExperience in a sales / marketing /account management related roleA commitment to customer service and service delivery to clientsProven negotiation, interpersonal and relationship management skillsHigh level of planning and time management skills and demonstrated ability to effectively manage varied and multiple projects with conflicting demands to agreed standards and timelinesComputing skills with specific knowledge of customer relationship database software, MS Word, Excel and Outlook.Tertiary qualifications in a business-related discipline is desirable but not essentialAbout usRichmond Football Club is one of the largest clubs in the Australian Football League, proudly rooted in our rich history and tradition.
As we honour our past, we're focused on building a Strong & Bold future – both on and off the field– through living our purpose of Belonging, Thriving and Winning.We understand the power of sport to connect people, and at the heart of the Club's purpose is being involved with our community.
At Richmond, culture is paramount, and the Club is committed to developing its people in a supportive environment.
Belonging, Thriving and Winning is not just about connecting with fans and members, but about staff, players and coaches connecting with each other with humour and care, through storytelling and authenticity, to build genuine relationships.Why work for usAward-Winning Culture: Join an organisation that is an Australian HR Employer of Choice finalist and a Flexible Work Champion.Flexibility: Enjoy a flexible work environment with options like flexible hours, work-from-home options, a relaxed dress code and the ability to observe public holidays that align with your cultural beliefs.Inclusive & Belonging: We are deeply committed to Diversity, Equity and Inclusion, ensuring that everyone feels valued and respected, no matter their background or abilitiesWork-Life Balance: We believe in a 'people first' culture, where your personal and professional life can thrive together.Growth & Development: Your growth is our priority with professional development opportunities tailored to suit your goals.Wellbeing & Fun: We work hard but know how to have fun, fostering a high-performance, caring culture that values holistic wellbeing.Community Connection: Make a positive impact in the wider community and engage with our charity partners by supporting the Alannah and Madeline Foundation or get involved in one of our community programs across Korin Gamadji or the Bachar Houli Foundation.Perks & Benefits: Enjoy money can't buy experiences, a range of perks, including discounts through our sponsors
Application closes 5pm on 21 September.
Shortlisted candidates will be contacted.Safety & Wellbeing: The Richmond Football Club is committed to providing a safe and supportive environment for all children and young people.
We exclusively hire individuals committed to fostering a child safe culture, irrespective of their role, and it is essential that all our staff understand their responsibility in relation to child safety.
Individuals will require pre-employment checks, including a valid Working with Children Check for this role.Applications: Please upload a cover letter and resume.
Applications close 5pm 21 September.
Shortlisted candidates will be contacted.
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