Brand Communications Manager, Skinceuticals

1 week ago

Melbourne, Victoria, Australia L'Oréal Full time

The Brand Communications Manager has the primary responsibility for all aspects of brand communications and social marketing for SkinCeuticals. This role entails the integration of various communication strategies, including social media, influencer engagement, public relations, and content creation, within a framework that includes both B2B and B2C audiences.
ABOUT THE JOB
- Define and execute the strategic trade & consumer engagement of all SkinCeuticals comms led activity, owning the social & communications marketing plans
- Collaborate with internal and external stakeholders to build broader brand, product & B2B strategy to drive brand awareness, brand love & sales
- Own the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with the sense of purpose while nourishing the brand
- Drive digital brand growth through identifying and working with influencers across a spectrum of tiers & concepts, including building a relationship with key consumer & trade media and key Clinic Partners (Medfluencers)
- Understand the market & customers clearly through conducting analysis and reports which enable you to quickly react to changing trends and use insights to influence
- Manage the collection and analysis of consumer market insights and competitors, sharing findings with Senior Management to create actionable, operational reports that lead to optimisation and efficiency of performance

ABOUT YOU
- You have strong end-to-end experience in driving communications and social marketing strategies ideally within the beauty/luxury industry
- You will have previous experience in a similar role within the beauty industry and ideally with an understanding of juggling B2B & B2C communications
- You must have proven success in managing A+P budgets with ROI delivery & sales outcomes from campaigns initiated.
- You will have previous experience in dealing with media agencies and briefings
- You will be an excellent communicator to engage and deal with various internal and external stakeholders
- You must be self-motivated & driven to be able to drive your own results and manage your time efficiently

ABOUT THE PERKS
- Life insurance and Income Protection
- Hybrid working environment. Enjoy Two WFH days a week
- On-site gym / Health & Well-being programs
- Corporate discounts available
- Learning weeks

**ABOUT THE DIVISION**:
In the L'Oréal Dermatological Beauty Division, we change people's lives by creating the 'beauty of health' with our iconic brands (La Roche
- Posay, Vichy, CeraVe, SkinCeuticals).
With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fuelled by +7.5k employees around the world
ABOUT L'OREAL GROUPE, AUSTRALIA AND NEW ZEALAND
L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
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