Implementation & Activation Director - Performance

IMPLEMENTATION & ACTIVATION DIRECTOR – PERFORMANCEABOUT WPP AND ESSENCEMEDIACOMWPP is the creative transformation company.
We use the power of creativity to build better futures for our people, planet, clients and communities.
For more information, visit wpp.com.WPP Media is WPP's global media collective.
In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
For more information, visit wppmedia.comAt WPP Media, we believe in the power of our culture and our people.
It's what elevates us to deliver exceptional experiences for both our clients and each other.
In this role it will be critical to embrace WPP & WPP Media's shared core values :o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency.
Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands.
We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.ROLE OUTLINEThe role of the Performance team within EssenceMediacom is to deliver the highest excellence in Implementation Planning and Buying, spanning Social, Search, Programmatic and E-Comm, powered by data, technology, and automation, ensuring client campaigns are executed and amplified in an effective, efficient, and future facing way.The role of Director within the Performance team is to lead, with overall responsibility for the direction, workflow and quality of Implementation Planning and Buying for the client team.WHAT YOU SHOULD SPEND YOUR TIME DOINGPeople –Openly communicate and collaborate with all internal key stakeholders and reports regularlyHold regular performance evaluation meetings with reports throughout the year, setting SMART KPIs and creating a clear career development plan with them.Review your team's training needs to make sure their career plans are aligned to their progression.
Responsible for training and development of all members of the team.Responsible for overseeing workflow between all members of the team and escalating any issues.Client –Establish an understanding of client challenges, objectives & initiatives.Help build on the agency's reputation for outstanding client service.Build strong and enduring client relationships at a senior level.Help to provide innovative strategic insights by acting as an expert on the client's business, industry and competitorsClear understanding of the in-scope services of your clients and the process for completing work above and beyond.Product -Engage with our media partners to build knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint.Work collaboratively with Media and / or platform partners, ensuring strong relationships are developed from the outset and you have an understanding about their offerings and relevance to our clientsEngage with internal product teams including GroupM proprietary product and service teams to ensure you have an understanding about their offerings and relevance to our clients.Confident in your knowledge of media planning principles (e.g. scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and strong ability to utilise agency and industry tools to enhance and support planned recommendation.Support the development of media plans, including media plan reconciliation, and the update of plan changes, to ensure accuracy.Enrich on-going campaign optimisation to improve business objectives, such as ROAS and CPA, delivering across a range of touch points; sales, store visits, online submissions, downloads etc.Complete and maintain all Performance platform certifications (Search, Display, Mobile, Video, Commerce).
Use data within platforms to provide insights for client teams & clients to use across other marketing and advertising channels.Ensure all reporting is clear, jargon-free and insightful for clients.Able to construct and present robust Implementation plans, that are grounded in strategic priorities.Brings innovation and creativity to the table, leveraging insights from across the market.Developing future fit, market leading Performance strategies for your clients, to fuel growth for their business.Ensure client investment deliverables are met consistently, across all touchpoints.Construct and present insightful and progressive post analysis reports.Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadingsResponsible for the overall delivery of client trading KPI'sGrowth & Marketing -Collaborate closely with your Manager to identify, collate and showcase examples of great work from within the team, both internally and externally.Build the agency's reputation by contributing to entries for awards and competitionsContribute to thought leadership across the agency's owned assets (Website, Social, EDM's etc.)Share relevant and insightful commentary internally, for the broader agency.Be a positive face of the agency at industry events, either related to clients' category or our media partners.Develop market leading profile via strong relationships internally and externallyWHAT MAKES A GREAT IMPLEMENTATION & ACTIVATION DIRECTOR - PERFORMANCEExperience leading a teamPassion for Search, Social, Programmatic, E-Comm, Data and Tech, with extensive agency experienceStrong, up to date, media landscape knowledge (confidently able to articulate macroeconomic and consumer trends and forecast challenges / opportunities for clients).
Highly skilled communicator, with excellent presentation skillsExcellent analytical and problem-solving skills, with the patience to examine detail and create solutions.Collaborative and astute - able to build trust and respect within a network.First class negotiation skillsResults Driven.
Passionate about delivering business results for clients, with the ability to identify and clearly articulate what's working and why.Apply now and send your CV via the link
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