Influencer Coordinator

Overview – THE ICONIC (Sydney, NSW, AU)
This is a Social & Influencer Media Coordinator role with THE ICONIC based in Sydney, NSW, AU
== THE ICONIC ==
Role Seniority:junior
More about the Social & Influencer Media Coordinator role at THE ICONIC
Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand.
As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.
Got You Looking?
Are you ready to shape the narrative of one of Australia and New Zealand's most loved brands?
Do you thrive in a fast-paced, creative environment where your ideas can spark conversations and set trends?
At THE ICONIC, we don't just follow the latest in fashion, lifestyle, and culture—we lead it.
We are a passionate, curious and creative team and we are all about building community and fostering meaningful engagement with our customers, our ICONITES and our partners.
Reporting to the Senior Social & Influencer Manager, our Social & Influencer Coordinator is an integral part of our team to identify purposeful partnerships with creators and drive engagement on our social channels, and help drive traffic to THE ICONIC's app and website through compelling and engaging content that is focused on creating value for our community.
Responsibilities
Be a go-to support for the team, jumping in on ad hoc projects, competitor research, and campaign reporting.
Mamamia
Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls.
We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.
About the role
The Social Media Growth Lead will oversee and implement our social media strategy across various platforms.
Your expertise in digital publishing and news sense will be crucial in driving engagement, expanding our audience reach, and enhancing brand awareness.
This role is based in Sydney and reports to the Head of Audience Growth.
Develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth.
Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
Regularly monitor performance and adjust strategy for all Mamamia brand, show, and sub-brand channels.
Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.
Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.
Provide guidance, training, and support to team members on social media best practices and platform updates.
Now, a bit about you
You have a minimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.
You possess a strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
You have experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.
You can think strategically and develop innovative social media strategies aligned with business goals and audience interests.
You're a team player who communicates effectively and gives and receives feedback with honesty and respect.
You can prioritise the needs and perspectives of our audience and commercial partners in decision-making.
You demonstrate adaptability and can solve problems creatively in a fast-paced environment.
Life at Mamamia
We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.
We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month.
We have a startup spirit within a scaled-up business structure.
The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do.
While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.
We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.
Benefits
Flexible working conditions (Hybrid working model)
A day off to celebrate your birthday
Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
Paid parental leave
Paid volunteer leave to support RizeUp, our charity partner.
The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed
Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status.
We strongly encourage Aboriginal and Torres Strait Islander people to apply.
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