Digital Marketing Specialist

1 day ago

Melbourne, Victoria, Australia Ahb Group Ltd Full time

About Us

We are a rapidly growing residential home builder with a big vision to become the number one brand in our market. We pride ourselves on delivering exceptional homes and creating meaningful connections with our customers. As part of our expansion, we are looking to hire a Digital Marketing Specialist to join our in-house marketing team. This role will be key to supporting the execution of our digital strategies and driving conversion through various digital mediums.

Role Overview

The Digital Marketing Specialist will focus on executing CRM activities, managing eDM and SMS campaigns, optimizing the website, and handling web CMS and SEO management. This role is execution-focused and works closely with internal marketing team and external vendors to ensure the successful delivery of digital conversion campaigns.

Key Responsibilities
- CRM Campaign Execution: Build and manage eDM and SMS campaigns that support conversion objectives.
- Website Optimization: Support website optimization projects, ensuring improvements align with conversion goals and best practices.
- Web CMS Management: Manage web content and updates on CMS platforms to ensure seamless digital experiences.
- SEO Management: Assist with SEO efforts to improve organic search visibility and drive relevant traffic.
- Vendor Coordination: Work with external vendors to deliver projects in line with the overall conversion strategy.
- Collaboration with Creative Team: Liaise with creative design teams to develop digital assets required for campaigns.
- Reporting & Analytics: Track the performance of digital campaigns, using data to inform decisions and improve results.
- Support Strategy Execution: Support the Head of Conversion in executing digital programs and strategies to improve lead-to-sales conversion.

Skills & Experience

Essential:

- Proven experience in digital marketing, specifically in CRM campaign management (eDM and SMS).
- Hands-on experience with web CMS management and website optimization.
- Basic understanding of SEO principles and tactics.
- Familiarity with data analysis and reporting for digital marketing campaigns.
- Strong collaboration skills, with the ability to work cross-functionally with creative teams and vendors.

Desirable:

- Experience with web analytics tools like Google Analytics, SEMrush, etc.
- Knowledge of the home building or real estate industry is a plus.

Key Success Metrics
- Successful execution of CRM campaigns, including eDM and SMS.
- Increased website performance through optimization efforts (traffic, engagement, etc.).
- Achievement of SEO goals, such as improved rankings and organic traffic growth.
- Timely delivery of digital assets for campaigns in collaboration with the creative team.
- Positive impact on conversion rates through digital marketing efforts.

What We Offer
- A highly competitive salary package based on skills and experience.
- The opportunity to work hands-on with digital marketing tools and platforms.
- A dynamic, fun work environment within a rapidly growing company.
- Growth opportunities to expand your digital marketing skills and influence conversion strategies.

How to Apply

Please submit your resume with a cover letter outlining - What excites you about the future of digital marketing, and what is the most impactful project you have worked on recently, and why.

  • Senior Digital Marketing Specialist

    4 weeks ago

    Melbourne, Victoria, Australia Just Digital People Full time

    Get AI-powered advice on this job and more exclusive features.This range is provided by Just Digital People. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$90,000.00/yr - $100,000.00/yrDirect message the job poster from Just Digital PeopleRecruitment Consultant at Just Digital PeopleJDP...

  • Junior Ecommerce Email Marketing Specialist

    3 weeks ago

    Melbourne, Victoria, Australia LION Digital Full time

    JUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION Digital JUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION Digital Get AI-powered advice on this job and more exclusive features.We are looking for a junior email...

  • Digital marketing specialist

    16 hours ago

    Melbourne, Victoria, Australia Randstad Australia Full time $60,000 - $80,000

    Work as a Digital Marketing Specialist at Randstad Australia in Melbourne. This position can be done remotely.As a Digital Marketing Specialist, you will be responsible for:Developing and implementing digital marketing strategies.Managing social media accounts and online campaigns.Analyzing performance metrics to optimize marketing efforts.Collaborating with...

  • Digital Marketing Specialist

    6 hours ago

    Melbourne, Victoria, Australia Good Group Hospitality Full time

    Exciting Digital Marketing Specialist role within a thriving hospitality Group- Central CBD Location at Tram stop and Train station- Work with a supportive Manager and vibrant Head office Team**_Digital Marketing Specialist_**- Good Group Hospitality is seeking a talented _**_Digital Marketing Specialist_**:- , who will thrive working in a fun, fast paced...

  • Digital Marketing Specialist

    4 days ago

    Melbourne, Victoria, Australia Social Fixation Agency Full time $60,000 - $80,000 per year

    Role Description This is a full-time Hybrid role for a Digital Marketing Specialist, located in Melbourne, Victoria, Australia. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote products and services. Their role will include enhancing brand awareness within the digital space,...

  • junior ecommerce email marketing specialist

    2 weeks ago

    Melbourne, Victoria, Australia LION Digital Full time

    JUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION DigitalJUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION DigitalGet AI-powered advice on this job and more exclusive features.We are looking for a junior email...

  • junior ecommerce email marketing specialist

    6 days ago

    Melbourne, Victoria, Australia LION Digital Full time

    JUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION DigitalJUNIOR ECOMMERCE EMAIL MARKETING SPECIALISTJoin to apply for the JUNIOR ECOMMERCE EMAIL MARKETING SPECIALIST role at LION DigitalGet AI-powered advice on this job and more exclusive features.We are looking for a junior email...

  • Digital Marketing Specialist

    1 day ago

    Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $50,000 - $60,000

    Digital Marketing Specialist RoleSeeking a skilled Digital Marketing Specialist to develop and coordinate marketing strategies, including digital content, analytics, and campaign execution.This role requires experience in managing leads through digital platforms, as well as knowledge of conversion strategies for student enrollment. The successful candidate...

  • Digital Marketing Specialist

    4 weeks ago

    Melbourne, Victoria, Australia AHB Group Australia Full time

    Join to apply for the Digital Marketing Specialist role at AHB Group Australia3 days ago Be among the first 25 applicants Join to apply for the Digital Marketing Specialist role at AHB Group Australia About Us We are a rapidly growing residential home builder with a big vision to become the number one brand in our market.We pride ourselves on delivering...

  • Digital Marketing Specialist

    4 days ago

    Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $80,000 - $110,000

    Digital Marketing Specialist - Chinese MarketWe are seeking an experienced Digital Marketing Specialist to contribute to the digital marketing activities of our business focused on the Chinese market.Key Responsibilities:Develop and execute marketing campaigns to drive brand awareness and lead generationVideo production and editing: You'll get to be creative...