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Digital Marketing Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $80,000 - $110,000
Digital Marketing Specialist - Chinese Market

We are seeking an experienced Digital Marketing Specialist to contribute to the digital marketing activities of our business focused on the Chinese market.

Key Responsibilities:
  • Develop and execute marketing campaigns to drive brand awareness and lead generation
  • Video production and editing: You'll get to be creative and work hands-on with content shoots
  • Create content ideas for our social media presence on different platforms, including WeChat, TikTok and Little Red Book

Responsibilities also include general maintenance and interaction on these platforms with our audience, working with a broader team to collaborate on visual content deliverables, writing tailored copy with a clear focus on strategy and messaging at each stage of the campaigns, create and present clear and detailed monthly reports on performance which will drive growth across SEM and social platforms, localize marketing materials and messaging for the Chinese market, track performance of campaigns and optimize for lead conversion, collaborate with global teams, stay updated on trends in Chinese student recruitment and digital marketing, and ad hoc marketing responsibilities as required.

The ideal candidate has 4-5 years of experience in managing Chinese social media platforms, is fluent in Mandarin, understands Chinese social media platforms, has hands-on graphic design skills, and is results-driven in lead generation and digital marketing.