Digital & Marketing Co-Ordinator

Digital & Marketing Coordinator at the CaPTA Group
Are you a digital content enthusiast ready to grow your career with some of Far North Queensland's most iconic tourism brands? The CaPTA Group is a locally owned, award-winning company dedicated to delivering unforgettable guest experiences while promoting sustainability and conservation. As our
Digital & Marketing Co-Ordinator
, you'll be a key part of our Sales & Marketing team, shaping the digital presence for attractions like Wildlife Habitat, Rainforestation, and more. If you're passionate about digital trends and creative storytelling, this is your chance to shine.
Why Join the CaPTA Group?
Career Growth:
Work in a collaborative and professional team with excellent opportunities for development within a leading tourism company.
Make an Impact:
Contribute to innovative sales campaigns and help enhance the digital presence of some of Australia's most iconic wildlife and nature attractions.
Work in Paradise:
Enjoy working in a tropical location with access to industry-leading attractions.
Amazing Perks:
You'll have access to our Employee Assistance Program (EAP) to support your well-being, participation in industry familiarisation trips (famils), and exclusive invitations to in-house events and awards nights.
Your Vital Role: Driving Our Digital Presence
As the Digital Coordinator, you will play a central role in our Sales & Marketing team, overseeing our digital strategy and content execution to boost brand visibility and engagement.
Key Responsibilities:
Social Media & Content:
Develop and manage compelling content for a variety of platforms, including Meta, LinkedIn, and TikTok. You'll work with our on-site Social Media Champions and frontline staff to capture engaging, on-the-spot content.
Digital Campaigns:
Execute targeted digital campaigns, including email marketing (EDMs), paid advertising, and Search Engine Optimisation (
SEO
) and Search Engine Marketing (
SEM
) initiatives.
Traditional & PR Support:
Assist with the coordination of traditional media advertising and public relations activities, working with external partners to enhance brand visibility.
Performance & Optimisation:
Analyse and report on digital marketing performance, optimising website content and campaigns based on key metrics.
Collaboration:
Collaborate with internal teams and external partners to enhance brand visibility and contribute to the overall success of the CaPTA Group.
The Ideal Candidate: Your Skills & Qualities
We are looking for a creative and data-driven individual who is passionate about storytelling and thrives in a fast-paced environment.
Skills & Experience:
Strong knowledge of social media advertising and campaign execution
Experience with website content management, SEO, and SEM
Familiarity with traditional media advertising and PR is a major plus
Excellent writing and communication skills
Video editing capabilities are a bonus
Contract:
Initial 6-Month Contract
Start Date:
Immediate
Remuneration:
Amusement, Events and Recreation Award – Grade 4 – Base Rate
$27.17 per hour
Join our vibrant and innovative marketing team and help us bring our world-class attractions to life online
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Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
Do you have a current Australian driver's licence?
The CaPTA Group operates the best wildlife parks, tours and attractions in the Cairns & Great Barrier Reef region, in the stunning Tropical North Queensland. Locally owned and operated by the Woodward family, the group comprises of several wildlife and nature attractions and touring companies: Rainforestation Nature Park Kuranda, Cairns Koalas & Creatures, Wildlife Habitat, Australian Butterfly Sanctuary and Tropic Wings Cairns Tours & Charters.
Other businesses include ABC Sales & Maintenance, a coach chartering, sales and maintenance company, and the Careers Training Centre, a Registered Training Organisation offering tourism and indigenous training.
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