Digital and Marketing Co-ordinator

4 days ago

Cairns, Queensland, Australia The CaPTA Group Full time
Overview

Digital & Marketing Coordinator at The CaPTA Group. Are you a digital content enthusiast ready to grow your career with some of Far North Queensland's most iconic tourism brands? The CaPTA Group is a locally owned, award-winning company dedicated to delivering unforgettable guest experiences while promoting sustainability and conservation. As our Digital & Marketing Co-ordinator, you'll be a key part of our Sales & Marketing team, shaping the digital presence for attractions like Wildlife Habitat, Rainforestation, and more. If you're passionate about digital trends and creative storytelling, this is your chance to shine.

Why Join the CaPTA Group?

  • Career Growth: Work in a collaborative and professional team with excellent opportunities for development within a leading tourism company.
  • Make an Impact: Contribute to innovative sales campaigns and help enhance the digital presence of some of Australia's most iconic wildlife and nature attractions.
  • Work in Paradise: Enjoy working in a tropical location with access to industry-leading attractions.
  • Amazing Perks: Access to our Employee Assistance Program (EAP) to support well-being, participation in industry familiarisation trips (famils), and exclusive invitations to in-house events and awards nights.
Your Vital Role: Driving Our Digital Presence

As the Digital Coordinator, you will play a central role in our Sales & Marketing team, overseeing our digital strategy and content execution to boost brand visibility and engagement.

Key Responsibilities
  • Social Media & Content: Develop and manage compelling content for platforms including Meta, LinkedIn, and TikTok. Collaborate with on-site Social Media Champions and frontline staff to capture engaging, on-the-spot content.
  • Digital Campaigns: Execute targeted digital campaigns, including email marketing (EDMs), paid advertising, and SEO/SEM initiatives.
  • Traditional & PR Support: Assist with coordination of traditional media advertising and public relations activities, working with external partners to enhance brand visibility.
  • Performance & Optimisation: Analyse and report on digital marketing performance, optimising website content and campaigns based on key metrics.
  • Collaboration: Work with internal teams and external partners to enhance brand visibility and contribute to the overall success of the CaPTA Group.
The Ideal Candidate: Your Skills & Qualities

We are looking for a creative and data-driven individual who is passionate about storytelling and thrives in a fast-paced environment.

Skills & Experience
  • Proven experience in digital marketing, social media management, or content creation.
  • Strong knowledge of social media advertising and campaign execution.
  • Experience with website content management, SEO, and SEM.
  • Familiarity with traditional media advertising and PR is a major plus.
  • Excellent writing and communication skills.
  • Video editing capabilities are a bonus.
Position Details
  • Employment Type: Part-time (32 Hours per week)
  • Contract: Initial 6-Month Contract
  • Start Date: Immediate
  • Remuneration: Amusement, Events and Recreation Award – Grade 4 – Base Rate $27.17 per hour
  • Location: CaPTA Group Head Office, Cairns, QLD
How to Apply

Ready to grow your career with us? Submit your resume and a cover letter to hr@capta.com.au, or call us at 07 4041 9455 for more information.

Join our vibrant and innovative marketing team and help us bring our world-class attractions to life online


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