Marketing Operations/Activation Marketing Manager

Collaborate with Innovative "Solvers" Around the World_
- Solventum, formerly 3M Health Care, is a place where you can collaborate with other curious, creative people. Where your diverse talents, inclusiveness, initiative and leadership are valued. Where you'll find challenging opportunities that make your career exciting and rewarding. With a diversity of people, global locations, technologies and products, Solventum is a place to grow and be rewarded for excellence._

Primary Scope:

- Consult with leadership team to set and execute short-term strategic direction, marketing plans, and operating plans for assigned area of responsibility and defines guidelines/methods. Decisions are typically limited by business or functional area objectives/guidelines. Initiates and approves projects to continuously improve efficiency and competitiveness.
- Lead the alignment of the marketing plan to the strategic, financial, and brand goals of the business/P&L.
- May have direct responsibility or work with functional leader for functional strategic planning, including establishing and managing budgets for one or more departments in the immediate organization.
- Management responsibility usually encompasses one work group/department within a functional discipline, such as market research, customer/consumer/shopper insights, channel/product marketing, shopper marketing, digital, business/market development, branding, pricing, new product marketing, standard pricing and maintenance, deviated pricing, bids and quotes, business agreements, merchandising, price optimization and analytics, CRM processes including sales processes and sales operations analytics, customer insights, etc. Determines priorities, timetables and assigns resources/tasks. Accountable for
the activities and results of their functional area.
- Provide direct supervision to professional and support levels which include objective setting, performance management, development, motivating, and training and coaching, as well as leading for change.
- Problem solving requires hypothetical thinking to determine best solutions for complex problems. Utilizes resources across work areas and departments to create solutions. Most complex problem solving may require in-depth interpretation and analysis for significantly different situations.
- Resolve issues and conflicts related to direct reports.
- Decisions impact one area of the organization and occasionally may impact multiple areas.
- Has responsibility for establishing and enforcing multiple concepts relative to the function.
- Shares vision and demonstrates company values
- Negotiate and counsel on an expert level, justifies controversial positions and demonstrates intermediate persuasion skills.
Interaction involves convincing others to cooperate, grant approval, or take action of a certain kind.
- Actively participate in relevant corporate programs/initiatives, complies with professional and quality standards, complies
with corporate policies and procedures, and acts in a manner consistent with Solventum values and ethical standards.

Working Tasks Include:

- Develops or assists more senior marketing managers in the development of marketing plans, digital marketing plans, or digital operations for new and existing products or channels/market area, and is responsible for implementation. Secures approval of marketing plans, digital marketing plans, or digital operations by senior leadership. Identifies and defines significant market/product opportunities to meet sales and growth objectives, taking local goals and investments into consideration.
- Defines and prioritizes customer/consumer/shopper insights/marketing research needs to inform the marketing plan, NPI, segmentation and on-going business decisions. Determines the market research goals and methodology, and manages market research projects. Actively communicates customer insights findings and trends to functional leaders, influencing customer-centric business decisions.
- Leads the identification, prioritization, and selection of target customers and consumers by using segmentation and other market prioritization tools and techniques. Drives the use of appropriate tools and technologies to facilitate data-based business decisions and customer/consumer/shopper insights.
- Defines and approves marketing programs and tactics for product portfolio optimization, packaging, promotions, channels, pricing, and other elements of the marketing mix. Defines the metrics to be used to track marketing programs, and, when necessary pursues strategic and tactical shifts based on marketing metrics and comprehensive understanding of customers/competitors/channels/accounts.
- Sets branding strategy in alignment with business direction, and leads internal and external teams on development and execution of integrated brand and/or product marketing programs, including packaging design projects, promotion activities, digital marketing, CRM, pricing promotions, and sales/demo ma