Head Of Field Marketing

**Reapit - Who are we?**

Reapit is the original, end-to-end business technology provider for estate agencies of all sizes. We've been helping sales and lettings agents to build relationships and grow their businesses for more than 25 years. Our technology connects property professionals in Europe, the Middle East, Australia, and New Zealand with buyers, sellers, tenants and landlords to power the relationships that change lives.

In Australia, Reapit stands as the preferred technology choice among the nation's leading estate agents and agencies. Tailored to the unique demands of the Australian property market, Reapit provides successful leaders with unparalleled tools across sales, property management, client relations, and data analytics, reinforcing their position at the pinnacle of real estate excellence.

**What you'll be doing**

Reporting to the Chief Marketing Officer, with a dotted line to the Director of Marketing Operations & Campaigns you'll be involved in:

- Developing and executing on a Field Marketing strategy for the Australian & New Zealand market across our key solution suite, in collaboration with the wider global marketing team to ensure consistency across global and field marketing strategies
- Generating high-quality cross sell leads for our sales team across Agentbox, Console Cloud, InspectRealEstate and MoveMeIn by executing on tactical marketing campaigns
- Collaborating with the Heads of Sales on Franchise-specific campaigns to drive account expansion into our franchise networks
- Collaborating with the wider field-marketing team to optimise Events & Sponsorships strategies
- Working closely with the sales & customer success team to develop and optimise enablement collateral designed to communicate our Reapit value proposition and how it relates to each solution
- Working closely with the Product Marketing team to align Go-To-Market campaigns with Field Marketing demand generation activities
- Executing on field marketing campaigns, localising content from Global campaigns to support the Global marketing strategy
- Working with media team to coordinate talent for media opportunities
- Reporting on overall lead performance for the region to relevant stakeholders on a monthly and quarterly basis
- Testing and tracking your campaigns performance and evaluate ROI for management reporting
- Managing the Field Marketing budget, reporting on budget vs actuals to the Director of Marketing Operations & Campaigns

**Who we're looking for**

At Reapit, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don't worry if you don't meet all of them, we'd still like to hear from you.
- Bachelor's of Business (Marketing)
- At least 8 years' experience working in the demand-generation marketing space
- Previous experience executing automated marketing campaigns using sales software / CRM (e.g. Salesforce, Pardot, Marketo or Hubspot)
- Passionate about technology and how it can provide great customer service
- Excellent communications skills to a variety of technical and non-technical stakeholders
- High skill with computers, new technology and evolving digital/social media
- An ability to think conceptually and analytically on problems and issues, identify and present recommendations in a simple and compelling manner
- Proven success in generating leads and driving them down the marketing and sales funnel
- Experience using desktop publishing and digital marketing tools like Adobe Creative Cloud, Webflow, Google Analytics, Google Adwords etc
- Experience working in an agile busi9ness environment

**What your impact and success looks like**

We expect your success and impact in the early stages of your career with us to look something like this:
**Within 1 month**:

- Have an understanding of each department and how they work with Marketing
- Formed relationships with key stakeholders across the business
- Completed product training across Agentbox, Console Cloud and InspectRealEstate
- Absorbed and understood previous marketing strategies, ways of working and approaches to growth

**Within 3 months**:

- Met with key clients to understand more about the market and how they use our products
- Developed a Field Marketing Strategy in line with the FY25 sales & marketing budget, working closely with the Director of Marketing Operations & Campaigns to ensure there is alignment
- Identified key gaps in our current ways of working, and accommodated short, medium and long-term goals into your plan to start executing

**Within 6 months**:

- Executing your Field Marketing plan & analysing results,
- Optimising the results based on the execution of your strategy so far
- You are deeply embedded into the Reapit ANZ business, positioning yourself as the go-to person for demand generation marketing in ANZ

**What's in it for you?**

We operate a Flexible Working Policy and we