Campaign And Social Media Manager

**Description**:
Are you ready to grow your career in Insurance?

Cover-More Group helps people travel safely across the globe every day. We are there at every step of a traveller's journey, to keep them safe and help them out if something goes wrong. We are committed to providing reliable, fast, flexible and bespoke services for our customers as well as the many well-known brands we partner with, such as travel agencies, airlines, banks and major sporting clubs

As the world begins to travel again, we want to make sure we're delivering an exceptional service for our customers, and we want you to be part of that journey.

So, what's the job?

You'll own digital marketing campaigns and social media management for Cover-More direct channels.

**Digital Marketing Responsibilities**:
You'll be responsible for developing, managing, executing, and analysing direct campaign activities with a focus on acquiring and retaining customers
You'll work with regional teams to ensure programmatic activities are defined, produced, and delivered in line with all associated internal and external deadlines
You'll deliver regular reports on campaign results, including web analysis and evaluation of KPI's
You'll manage the procedure, implementation, tracking and measurement of marketing campaigns

**Social Media Management Responsibilities**:
You'll own and drive our overall social media strategy encompassing social community growth, engagement & advertising effectiveness on both existing and emerging platforms
You'll develop and manage a social media monitoring program to identify brand mentions and coordinate handling of both negative and positive feedback, facilitation of customer service management and identification of potential PR risks and opportunities
You'll coordinate campaigns and manage all social advertising programs in conjunction with digital advertising team
You'll work in conjunction with our content, brand & PR teams to manage a social publishing calendar as we ramp up our editorial, sponsorship and partnership programs

And what are we looking for?

You'll have extensive experience in lead gen and engagement campaigns and social media marketing
You'll have a proven track record of developing and delivering a calendar of campaigns and social media strategies
You'll have a strong understanding of community-based programs.
You'll have a strong understanding of digital marketing fundamentals - from understanding the customer journey and stages of the funnel, right through to the role of different tactics.
You'll have a strong understanding of social media fundamentals - understanding the role of each social media platform and how to utilise it to achieve business objectives.
You'll be a passionate traveller yourself, and you'll be empathic towards traveller wants and needs in relation to travel insurance and medical assistance support.

So, why choose us?

We value optimism, caring, togetherness, reliability and determination.

**We have more than 1500 employees worldwide**: we're a global group of digital specialists, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts and customer service professionals. We share a global mission to look after travellers, at every step of their journey.

Job flexibility. We understand that flexibility is really important - whether hybrid, a compressed work week, part time or job share, there isn't one size that fits all. So, let us know your preference and we will explore how we can accommodate you.

Career growth. We want you to continue to learn, develop and bring your ideas to the table. We want to hear what you think, and we want you to work with the business - not for the business

Take the time you need, for you and your community. We encourage you to take the time you need, when you need it. We offer regular annual and personal leave benefits along with anniversary leave, covid leave (to get vaccinated and for when you're sick), volunteer leave and a comprehensive paid parental leave scheme.

Travel and work with us. We'll help you keep travelling in your career, oh and quite literally with free travel insurance for you and your partner. We also offer great discounts through our extensive travel partnerships so start planning for your next trip today

Diversity and inclusion. We respect who you are and thoroughly embrace diversity. So whatever walk of life you wander, just be you and come as you are. Cover-More Group is committed to fostering inclusivity globally and we're proud to actively support and celebrate the LGBTQIA+ community through our partnership with Sydney WorldPride.

The health and safety of our employees and customers is our number one priority. This means that all of our employees must be fully vaccinated against COVID-19, or provide a medical exemption. If you have any questions about this requirement, please reach out to our Talent Acquisition team who will be hap