Digital Marketing Manager

Role Summary
We are seeking a results-driven Digital Marketing Manager (APAC) to join our regional marketing team on a one-year maternity cover (From mid-October 2025 to October 2026).
This role will focus on planning, executing, and optimizing digital campaigns across Asia-Pacific and Japan, including Australia, India, Singapore, and other key markets. The ideal candidate will bring strong experience in paid digital channels, content creation, creative development, and campaign execution within the IT or cybersecurity sector.
While the role is defined as a fixed-term contract, there may be opportunities to explore longer-term roles at Sophos depending on business needs.
What You Will Do
Plan, execute, and optimize multi-channel digital campaigns across APAC (paid search, display, social, email, and content syndication) aligned with business objectives
Manage and optimize paid media campaigns (Google Ads, LinkedIn, programmatic display, etc.) to drive lead generation and brand awareness
Develop and optimize creative assets for digital marketing campaigns, applying best practices for performance and engagement across ads, landing pages, social, and video
Create and adapt digital content (landing pages, ad copy, blog posts, nurture emails) tailored to diverse APAC audiences while maintaining brand consistency
Act as a consultant and strategic partner to the marketing and business teams - bringing forward best practices, new ideas, and innovative approaches. Ensure digital campaigns, creative assets, and content are fully integrated with business needs to drive holistic growth
Experiment with cutting-edge AI technologies to design, manage, and optimize campaigns. This includes leveraging custom paid marketing GPTs, AI-driven content creation, video tools, and other emerging platforms to maximize performance and creativity
Track, analyze, and report on campaign performance using analytics tools, recommending improvements to maximize ROI
Support regional demand generation programs, events, and campaigns with digital amplification
Manage agency and vendor relationships where needed for campaign execution
Collaborate with the global digital team to ensure alignment with global strategies while tailoring to regional market needs
What You Will Bring
5–7 years of experience in digital marketing, ideally within cybersecurity, IT, or B2B technology
Proven experience planning and executing digital marketing campaigns across Asia-Pacific and Japan (APJ), with strong understanding of regional market dynamics, buyer behaviors, and cultural nuances
Strong hands-on expertise in managing paid media (PPC, social, display) and digital content creation
Demonstrated ability to develop and optimize creative assets for digital campaigns, with knowledge of creative best practices across formats and platforms
Excellent writing and editing skills, with the ability to adapt content for different audiences
Solid understanding of digital analytics and reporting (Google Analytics, Salesforce, marketing automation platforms)
Collaborative team player with strong communication skills and stakeholder management experience
Knowledge of the B2B tech buyer's journey and demand generation best practices
Agency/vendor management experience is a plus
Experience in writing and creative development/creation including video
Familiar with and actively using AI tools
Bachelor's degree in Marketing, Communications, Business, or related field
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Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. We encourage applicants who can contribute to the diversity of our team and believe that unique experiences and skills might be exactly what we need to enhance our team.
What's Great About Sophos?
· Sophos operates a remote-first working model, with remote work being the primary option for most employees. Some roles may require hybrid work. Applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.
· Our people – we innovate and create, with a sense of fun and team spirit
· Employee-led diversity and inclusion networks, and community-focused initiatives
· Global programs for sustainability, wellbeing, and learning
Data Protection
If you share your CV or personal details with Sophos, these details will be held for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other opportunities. For more information, please consult our Privacy Policy.
Seniority level
Not Applicable
Employment type
Contract
Job function
Marketing and Sales
Industries
Software Development
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