Product Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Total Synergy Full time

Overview
Join to apply for theProduct Marketing Managerrole atTotal Synergy.
The Role
As a Product Marketing Manager, you will be the strategic bridge between product development and our customers.
You will craft compelling messaging, develop go-to-market strategies, and drive demand that fuels our growth.
This is your chance to make a direct impact by elevating our products and ensuring they resonate with target audience.
Key responsibilities
Develop and execute comprehensive go-to-market strategies for new and existing products
Create compelling product messaging, positioning, and value propositions that differentiate us in the market
Conduct market research, customer segmentation, and competitive analysis to identify opportunities and inform product development
Collaborate closely with product management, sales, and customer success teams to align on product launches and campaigns
Turn roadmap features into high impact launches that drive customer adoption and sales velocity
Plan and oversee marketing campaigns, events, and digital initiatives to generate demand and increase product adoption
Analyse performance metrics and customer feedback to optimise marketing strategies and ensure continuous improvement
Act as a product advocate, representing the voice of the customer internally and externally
Qualifications
Bachelor's degree in marketing, Business, or related field; MBA preferred
Proven track record of successful product launches and go-to-market campaigns
Excellent communication, storytelling, and presentation skills
Strong analytical skills with the ability to interpret data and turn insights into action
Collaborative mindset with the ability to work cross-functionally
Familiarity with marketing technologies, CRM, and analytics tools
Benefits
Annual anniversary day off
Global sales kick off with the whole business
Brand new tech to work your best everyday
Learning and development programme
Be part of an innovative, fast-paced environment where your ideas make a difference
Opportunity to shape the future of our product portfolio
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