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Product Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Qwilr Full time

**Why Qwilr**:
**At Qwilr, we're doing something new...**

We're building a platform to creates sales experiences that drives revenue.

We do this by making it easy to create beautiful, interactive collateral with analytics on what buyers are interacting with, payments, e-sign, easy integration into your CRM, and all the other functionality you wish your old PDF documents had.

We have made a beautiful product that solves a real market need, and that in turn has made us a strong business with a multi-million dollar ARR, consistent growth and incredibly low churn.

It's now time for us to scale this growth and we want you to come and be part of it.

**What you'll do**:
As Product Marketing Manager, you will have the opportunity to help **define and build an exciting new category in business software**. Your mission will be to grow our business by bringing new features to market through crisp, compelling **launch strategies**, crafting clear positioning and messaging that connects with our target audience, and produce content that hits the mark.

This role is a **PMM but with a content flavour**, so you must like to write and develop impactful content.

Reporting to the Head of Product Marketing, this role works within the marketing team, and will help build the product marketing and content function at Qwilr. This is a unique opportunity to be part of a **fast-growing start-up that's revolutionizing a huge global market**.

You'll be joining a **highly collaborative** and senior marketing team that is incredible to learn from. You'll also be welcomed by **cross-functional partners** in product management, sales, customer success, product education, design, and engineering.

**Key Responsibilities**:

- Work closely with a range of cross-functional teams—product managers, sales, design, marketing, and engineering—to **develop go-to-market strategies** and drive launches for our features.
- Create content that speaks deeply to customer pain points and be able to produce this in many formats that drive impact. Think **compelling sales enablement content**, spicy takes on Linkedin, buyer guides that aren't dull, and product demos that aren't the run of the mill (yawn). We're looking for someone who is willing to experiment and do things differently We're in a noisy market and think having a sharp point-of-view is the way to win.
- Develop compelling **product positioning and messaging** informed by user research, market insights, and product expertise in collaboration with the Head of PMM.
- Work with design and marketing to **create world class sales collateral** using our own product, including internal enablement to equip our sales team to sell better. This supports our global sales team with user and market insights to help them position against competitors and sell Qwilr's value to prospects.
- Contribute to the Qwilr website with regular **product content** as required, in collaboration with marketing and brand design.
- ** Talk regularly to users** and prospects, produce compelling case studies and testimonials to highlight Qwilr's benefits.

**Who you are**:

- You have **1-2 years experience** in product marketing for B2B software companies
- Or, you are a **content marketer, content strategist**, or a marketer with a strong content background that wants to pivot into PMM. You want to improve and hone in on your product marketing craft in a highly supportive environment.
- You're experienced in **creating launch plans, driving campaigns, developing messaging and go-to market initiatives**. Ideally you know how to run and drive a campaign from start to finish.
- You are amazing at **execution, a transparent communicator** and highly reliable. You deliver what you say, and can do so in a timely manner.
- You're a **data-driven thinker**, skilled in working with both qualitative and quantitative data to inform positioning and go-to-market strategy.
- You're** hungry to experiment**, be creative, and do things differently, and want the space to do so.
- You've **collaborated closely with sales teams **and have empathy and experience for their role (after all this is our buyer)
- You're able to** juggle a diverse range of projects** and prioritize effectively
- You're **highly collaborative** and able to critically analyze your own work.
- ** Bonus**: experience in startups