Digital Marketing Manager

Digital Marketing Manager (On-site), HQ/Gold Coast
Location: Byron Bay/Gold Coast
Be part of a company that is one of a kind in its culture, spirit and passion.Join a proud & growing team that offers quality, hassle free & affordable travel experiences.
The Opportunity
The Digital Marketing Manager is responsible for leading and optimising all paid digital performance marketing activity, including search, social, display, and programmatic channels.
The role focuses on driving customer acquisition, improving campaign efficiency, and delivering measurable growth.
Working closely with the Head of Marketing, this role supports the broader Digital Marketing Portfolio Strategy and uses data-driven insights to reduce acquisition costs, grow new customer numbers, and contribute to business-wide goals.
It requires a strong balance of strategic thinking, executional excellence, and cross-functional collaboration.
Organisational Structure
You'll report to our Head of Marketing in a full-time permanent position.
This role is based on-site from Monday to Friday, 8-4pm or 9-5pm - you choose
This role can be based from our Byron Bay HQ or Varsity Lakes Office.
A Day in the Life
Lead digital marketing strategy across all paid channels to drive traffic, efficiency, and growth.
Manage performance optimisation to boost campaign ROI and customer acquisition.
Coordinate Digital Marketing Portfolio Strategy projects, aligning with broader digital goals.
Own the Digital Media Marketing function from planning to continuous improvement.
Lead strategic digital media initiatives, ensuring alignment with commercial and marketing goals.
Execute and manage campaigns directly on platforms like Google and Meta.
Oversee SEM budgets, optimising allocation and tracking spend for maximum ROI.
To be a front running candidate
Bachelor's degree in Marketing or equivalent
Digital strategy and execution experience centered around driving business growth
Experience with Paid Search platforms such as Google Ads, Search Ads 360
Experience leveraging and optimizing Meta Suite for maximum effectiveness
Understanding the different digital media buying models such as CPC, CPM, CPB, CPA
Team leadership experience
Commercial acumen to make informed decisions at speed, centred around ROAS
Demonstrated experience managing campaigns from end-to-end including scoping, briefing, execution, optimisation and post analysis and evaluation
Strong stakeholder management skills - a partnership-style approach when working with cross-functional teams to drive customer lifecycle strategies
Experienced using GA4
Social media performance tools such as Smartly
Business Intelligence tools such as PowerBi
Why TripADeal?
Competitivesalary package
Learn,developandadvanceyour career within TripADeal
Opportunities toexperience our own curated, bucket list holidaysthrough famil's and educationals
Fun,casual working environment, where shoes are optional
Stafftravel discounts
Employee Assistance Program
$1,040 per annum ofsubsidised gym memberships
Regular social get togethers
Savings and discountson groceries, electronics and homewares
Volunteer leave as part of giving back to the local community
See your next destination as Digital Marketing Manager for TripADeal?
Your future pathway is just one click away.
Apply now
Working with TripADeal
Our Core Belief
Travel is an experience that should be enjoyed by everyone and we're proud to make it an affordable option for all.
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