Digital Marketing Expert

6 days ago

Byron Bay Gold Coast City, Australia beBeeDigital Full time $99,600 - $124,999
">Digital Marketing Manager Role

The Digital Marketing Manager will lead and optimise all paid digital performance marketing activity, including search, social, display, and programmatic channels. The role focuses on driving customer acquisition, improving campaign efficiency, and delivering measurable growth.

This position requires a strong balance of strategic thinking, executional excellence, and cross-functional collaboration. The successful candidate will work closely with the Head of Marketing to support the broader Digital Marketing Portfolio Strategy.

Key Responsibilities:
  • Lead digital marketing strategy across all paid channels to drive traffic, efficiency, and growth.
  • Manage performance optimisation to boost campaign ROI and customer acquisition.
  • Coordinate Digital Marketing Portfolio Strategy projects, aligning with broader digital goals.
  • Own the Digital Media Marketing function from planning to continuous improvement.
  • Lead strategic digital media initiatives, ensuring alignment with commercial and marketing goals.
  • Execute and manage campaigns directly on platforms like Google and Meta.
  • Oversee SEM budgets, optimising allocation and tracking spend for maximum ROI.
Requirements:
  • Bachelor's degree in Marketing or equivalent.
  • Digital strategy and execution experience centered around driving business growth.
  • Experience with Paid Search platforms such as Google Ads, Search Ads 360.
  • Experience leveraging and optimising Meta Suite for maximum effectiveness.
  • Understanding the different digital media buying models such as CPC, CPM, CPB, CPA.
  • Team leadership experience.
  • Commercial acumen to make informed decisions at speed, centred around ROAS.
  • Demonstrated experience managing campaigns from end-to-end including scoping, briefing, execution, optimisation and post analysis and evaluation.
  • Strong stakeholder management skills - a partnership-style approach when working with cross-functional teams to drive customer lifecycle strategies.
  • Experienced using GA4.
  • Social media performance tools such as Smartly.
  • Business Intelligence tools such as PowerBi.
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