Digital Growth Strategist

1 day ago

Byron Bay, Australia beBeeDigital Full time $90,000 - $120,000
Unlock Your Potential as a Digital Marketing Manager

This is an exciting opportunity for a talented individual to join our team as a Digital Marketing Manager. As a key member of the marketing department, you will play a pivotal role in leading and optimizing all paid digital performance marketing activity across various channels.

This includes search, social, display, and programmatic channels, with a focus on driving customer acquisition, improving campaign efficiency, and delivering measurable growth.

  • Develop and execute comprehensive digital marketing strategies to drive traffic, efficiency, and growth.
  • Manage performance optimization to boost campaign ROI and customer acquisition.
  • Coordinate digital marketing portfolio strategy projects, aligning with broader digital goals.
  • Own the digital media marketing function from planning to continuous improvement.

A day in the life of a Digital Marketing Manager involves:

  • Leading digital marketing strategy across all paid channels.
  • Managing performance optimization to boost campaign ROI and customer acquisition.
  • Coordinating digital marketing portfolio strategy projects.
  • Ownership of the digital media marketing function.

You will work closely with the Head of Marketing to support the broader digital marketing portfolio strategy and use data-driven insights to reduce acquisition costs, grow new customer numbers, and contribute to business-wide goals.

Requirements
  • Bachelor's degree in Marketing or equivalent.
  • Digital strategy and execution experience centered around driving business growth.
  • Experience with paid search platforms such as Google Ads, Search Ads 360.
  • Experience leveraging and optimizing Meta Suite for maximum effectiveness.
  • Understanding of different digital media buying models such as CPC, CPM, CPB, CPA.
  • Team leadership experience.
  • Commercial acumen to make informed decisions at speed, centered around ROAS.

This role requires a strong balance of strategic thinking, executional excellence, and cross-functional collaboration.

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