Conference Events Sales Executive

4 days ago

Sydney, New South Wales, Australia Mercure Hotels Full time

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Conference Events Sales Executive
role at
Mercure Hotels
We are looking for an experienced Conference Events Sales Executive to join our team at Novotel Barossa Valley Resort. This role is a part-time, shared position. Under the guidance of the Director of Sales & Marketing, you will be responsible for the following:
What You'll Do
Respond proactively to sales opportunities to effectively manage leads.
Handle incoming event leads professionally through all channels (phone, email, website).
Monitor performance of Conference Vision (or its equivalent) in line with agreed targets.
Monitor competitors within the region and provide recommendations on changes to current sell strategies.
Provide detailed conference and events proposals covering venue, function, menu and accommodation costs ensuring revenue is maximised.
Coordinate and host familiarisation and site inspection activity including follow-up.
Drive sales to ensure conversion targets are achieved and monitor success on a monthly basis.
Assist in coordinating sales forecasts and provide suggestions on strategies to achieve targets.
Prepare and deliver event handover to Conference & Event Coordinators and ensure accuracy of information and effectively communicate handover to clients.
Ensure success in delivering customer events to achieve client satisfaction and repeat business.
Ensure the Conference and Events team operates efficiently to minimise errors and exceed client expectations.
Assist in developing sales strategies for the conference segment and implement and monitor effectiveness of same.
Develop and maintain relationships with specific conference and incentive companies / PCOs to secure new business.
Have a complete understanding of the hotel's sales vision, products, services, and rate structure to fulfil business objectives.
Maintain existing customer base to ensure their business is retained by building and developing relationships.
Penetrate existing accounts to establish greater awareness of hotel and group products/series to maximise sales opportunities.
Develop and implement a plan to follow up on prospective business.
Adhere to the hotel's rate structure with variations approved by the Conference & Events Sales Manager.
Job Requirements
Proven experience in conference and event planning.
Strong sales skills with a track record of driving inquiries and securing new business.
Exceptional interpersonal and communication skills, with the ability to build and maintain client relationships.
Detail-oriented with excellent organisational and time management abilities.
Proficiency in event management software and tools.
Demonstrated ability to work independently and as part of a collaborative team.
Customer-focused mindset with a commitment to providing exceptional service.
Flexibility to adapt to changing priorities and work under pressure.
Goal-oriented with a drive to meet and exceed targets.
Outstanding personal presentation and professional demeanor.
Knowledge of hospitality industry trends and best practices.
Strong budgeting and financial management skills.
Willingness to work flexible hours.
Role Model in Accor Values and Heartist culture.
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